September 4, 2018
It’s 2018 Top Toys time… and we’re dropping your must-have guide to the season’s most-coveted toys, from an even bigger L.O.L. Surprise! and a plush take on the Fingerling craze to the latest tech gear and so much more.
“This holiday season, we’re pulling out all the stops to make Target the ultimate destination for toys, and this curated list of top toys is just the beginning,” says Mark Tritton, executive vice president and chief merchandising officer, Target. “We’re going bigger, offering guests more than 2,500 new and exclusive toys—nearly double compared to last year—and are enhancing our website and stores to bring even more fun to the Target shopping experience this season.”
Stay tuned for more on our holiday plans and how we’re reimagining our toy experience. Think new events and experiences across our stores, super-engaging digital content on Target.com (you have to see this Top Toys hub), plus a digital spin on our kids gifting catalog (which is packed with even more pages of toys this year). And regardless of when, where or how you choose to shop, Target makes it easier than anyone else to grab all of those must-have gifts with Order Pickup, Drive Up, same-day delivery shopped by Shipt and free, no-membership-required 2-day shipping.
So much to look forward to—but first, go ahead and get a jump on the season’s hottest must-haves with Bullseye’s Top Toys of 2018:Oh, the suspense! These gems will keep the kiddos guessing—and loving every minute.
- Pikmi Pops Unicorn Super Flip (coming soon)
- HatchiBabies Target-exclusive Egg (coming soon)
- Crate Creatures Giant Creature Croak (coming soon)
- Party PopTeenies Mega Party Surprise Set
- L.O.L. Surprise! BIGGER Surprise (coming soon)
Childhood faves of the past are back…and even better than you remembered.
Playtime has never been so fun.
Robots, Batmobiles and high-tech pets, oh my!
Say “hi” to some familiar faces and soon-to-be favorites.
Whew! That’s some seriously fun gift-list fodder, but for even more inspiration, be sure to check out Target and Target.com, where thousands more toys and exclusives await.
Don’t miss out on the latest Target news and behind-the-scenes happenings! Subscribe to our bi weekly newsletter and get the top stories from A Bullseye View delivered straight to your inbox!