Target’s Got 2,500 New and Exclusive Toys for the Holidays. See What Tops Bullseye’s List

September 4, 2018 - Article reads in
A group shot of several of Target's top toys of the season

It’s 2018 Top Toys time… and we’re dropping your must-have guide to the season’s most-coveted toys, from an even bigger L.O.L. Surprise! and a plush take on the Fingerling craze to the latest tech gear and so much more.

“This holiday season, we’re pulling out all the stops to make Target the ultimate destination for toys, and this curated list of top toys is just the beginning,” says Mark Tritton, executive vice president and chief merchandising officer, Target. “We’re going bigger, offering guests more than 2,500 new and exclusive toys—nearly double compared to last year—and are enhancing our website and stores to bring even more fun to the Target shopping experience this season.”

Stay tuned for more on our holiday plans and how we’re reimagining our toy experience. Think new events and experiences across our stores, super-engaging digital content on (you have to see this Top Toys hub), plus a digital spin on our kids gifting catalog (which is packed with even more pages of toys this year). And regardless of when, where or how you choose to shop, Target makes it easier than anyone else to grab all of those must-have gifts with Order Pickup, Drive Up, same-day delivery shopped by Shipt and free, no-membership-required 2-day shipping.

So much to look forward to—but first, go ahead and get a jump on the season’s hottest must-haves with Bullseye’s Top Toys of 2018:

The Big Reveal - five of Target's hottest toysOh, the suspense! These gems will keep the kiddos guessing—and loving every minute.

Feeling nostalgicChildhood faves of the past are back…and even better than you remembered.

Ignite Those ImaginationsPlaytime has never been so fun.

Toying with TechRobots, Batmobiles and high-tech pets, oh my!

Get into CharacterSay “hi” to some familiar faces and soon-to-be favorites.

Whew! That’s some seriously fun gift-list fodder, but for even more inspiration, be sure to check out Target and, where thousands more toys and exclusives await.

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