August 10, 2018
Expecting moms know that comfortable clothes are essential to any maternity wardrobe. But comfort doesn’t mean compromising on style, at least not when it comes to maternity fashion line Isabel Maternity by Ingrid & Isabel, available exclusively at Target. The brand was created in partnership with high-end maternity brand Ingrid & Isabel last year, and has delivered on its promise to provide moms-to-be with stylish and affordable options that work for them throughout their pregnancy. Celebrating its one-year anniversary, the brand has continued to evolve and expand based on guest feedback—which is why we’re so excited to announce the new Isabel Maternity by Ingrid & Isabel activewear collection, and that the brand will now offer many styles in more inclusive sizes (from XS to 4X) across the assortment!
“Isabel Maternity’s tagline is ‘For Every Belly.’ It became a natural and logical progression to offer more sizes, so all moms could have access to functional and fashionable maternity wear,” Ingrid Carney, founder of Ingrid & Isabel, said.
The activewear collection introduces 14 new styles, including leggings, jackets and tees in a variety of floral and solid prints, and will be offered in all sizes. So whether you’re hitting the gym or just love the athleisure look, you’re guaranteed to find a piece you’ll love!
We spoke with Ingrid about the new collection and what it’s been like to work with Target over the past year. Check it out!
“Isabel Maternity’s new active collection is breaking the mold. Each pair of pants features the Crossover Panel® and has been tested on real, pregnant women to ensure fit quality on all sizes, from XS to 4X,” Ingrid said. “The fit, stretch and recovery supports growing bodies as they change throughout pregnancy. With quality fabric and fashionable touches like mesh detailing and faux-leather paneling, Isabel Maternity’s active collection is not only comfortable and affordable, but functional and trend-worthy.”
Her three favorite pieces from the new collection are:
- A Must-have Jacket: The Active Jacket with side-zipper detailing. With an invisible zipper on both sides, this new active jacket effortlessly allows excess room for an expanding belly. For an added bonus, it fits when you’re barely showing and will last long after baby is born.
- Our Favorite Active Bottom: The Faux Front Leather Active Legging. Trust us when we say they’re one of those pants that you can wear just about anywhere. Break a sweat in this versatile garment, or pair it with a t-shirt and denim jacket for a busy day out.
- An Active Top You Need to Grab: The Active Tank. With a built-in bra, this tank provides extra support during workouts and can take you from yoga, to errands and everything in between. It’s perfect for staying active and comfortable during and after your pregnancy.
“Founded on the catch-phrase, ‘inspired by, designed for, and in celebration of Mom,’ our flagship brand Ingrid & Isabel has always put moms first. We are lucky to share our founding values with Target, who effortlessly puts the Target guest above all else,” Ingrid said. “Our partnership is truly a meeting of the minds, based on one solid goal: To offer moms functional, fashionable and affordable garments that are like no-other in the maternity market.”
Ready to see the new collection? We’ve rounded up a few of our favorite items, below!
The Isabel Maternity by Ingrid & Isabel activewear collection ranges in sizes XS to 4X and is available at most Target stores and on Target.com now. Prices range from $19.99 to $36.99.
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