Target’s Got a Ton of New Natural Beauty Products You’re Going to Love

July 16, 2018 - Article reads in
Collage of new beauty products

If you’ve gone on a Target Run recently you might have noticed some new additions to our beauty department. From Target-exclusive fragrances to new cosmetic beauty brands and a new and improved men’s grooming department, our beauty aisles are overflowing with exciting new products—and we’re not done yet.

We know guests are on the lookout for natural products, and many of the new items we’ve already introduced align with our 2020 goal of eliminating certain chemicals from all of our beauty products. Which is why we’re excited to introduce a ton of new-to-Target natural beauty products this month that you’re sure to love, including charcoal toothpaste, restorative hair treatments and more!

Get your cart ready because you’ll want to fill it up with all of these new-to-Target brands, including Active WowHello, Schmidt’s plus new items from Shea MoisturePacifica and Whamisa by Glow Recipe. Check out a few of our favorite new products, below!

Our new natural beauty products are available now in stores and online at

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