July 11, 2018
Ready for a blast from the past? Toymaker Mego and industry legend Marty Abrams, co-founder and CEO of Mego Corporation, are recreating the company’s famous action figure line, and Target will be the exclusive retailer. The new line of collectibles hits stores and Target.com July 29, but fans will get a first look next week during a panel at San Diego Comic-Con—one of the largest gatherings of comic, movie and science fiction fans in the world.
Collectors will recognize the Mego name—the company’s signature line of action figures and celebrity dolls rose to popularity in the 1970s with some of the first articulated action figures on the market. So we jumped at the chance to help the nostalgic brand bring its beloved products back so our guests can share the fond memories with their kids. It’s one way we bring our guests products they won’t find anywhere else.
Marty Abrams and Mego have captured the spirit of the original line with throwbacks to popular classic TV, movie and cartoon characters—like the cast of "Star Trek," Broadway Joe Namath and Action Jackson—and add some new characters from fan-fave shows like “The Brady Bunch,” “Cheers,” “I Dream of Jeannie” and “Married with Children.” The line will feature 8-inch figures, 14-inch figures, and 8-inch figure 2-pack dioramas.
Sneak a peek at a few of them here:
8-inch Star Trek Lt. Sulu and Action Jackson
14-inch DC's Harley Quinn
8-inch 2-pack diorama, I Dream of Jeannie
In addition to the Mego line, Comic-Con attendees will also get a preview of more exciting new Target-exclusive products, like a Studio Series Transformers Bumblebee Helmet from Hasbro, a WWE Elite Action Figure from Mattel and multiple shared exclusives from Funko.
Target’s exclusive line of Mego collectibles will be available in stores and online July 29 at prices ranging from $14.99 to $29.99. Check out our full assortment of collectibles at Target stores nationwide and Target.com.
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