Break out the Butterbeer—it’s time to celebrate Back to Hogwarts and this year is a special one! Twenty years have passed since a certain boy wizard first cast his spell over us (J.K Rowling’s Harry Potter and the Sorcerer’s Stone was first published in the U.S. in 1998). And we’ve been huge Harry Potter fans ever since. So of course we can’t let this momentous anniversary pass without a whole world of only-at-Target fun. Think early access to seven awesome LEGO sets, exclusive Funko POP! Figures and over 120 magical finds from toys and bedding to clothing and accessories, a special (and free!) in-store celebration, Insta-worthy displays and more.
“Our guests love Harry Potter—and with our incredible assortment and exclusives, Target’s the ultimate destination for all things Harry Potter,” says Mark Tritton, executive vice president and chief merchandising officer, Target. “We’re constantly collaborating with the best partners in the business to create unique products that we know our guests will love. And now, for the first time, we’re teaming up with LEGO to give fans early access to seven must-have sets. It’s pure Harry Potter-inspired fun, and totally Target.”
Here’s a peek at the adventure that awaits…
Bring The Magic of the Wizarding World to life with LEGO Harry Potter
You’ll be the envy of Harry Potter fans everywhere when you grab these enchanting Wizarding World LEGO sets at Target a month before they’re available anywhere else!
Gear up for Funko fun
No collection’s complete without the Target-exclusive Dobby, Basilisk and Tom Riddle Funko POP! figures. (Available later this month.)
Make a magical Target Run
Celebrate Back to Hogwarts in style! Stop in to most Target stores (excluding small-format stores) Sat., July 21 from 11 a.m.-2 p.m. for giveaways, readings, toy demos, photo opps and more throughout the store. Get the details on Target.com.
Stretch your wings with Hedwig
Fly by the toy aisles in most Target stores starting July 8 to catch a fun display. (And keep your eyes peeled—stores that have already received our next generation remodels will also have a “TrendSpot” display curating our favorite Harry Potter products from across the store, from clothing and bedding to books, toys and more.)
Make Room on the bookshelf
From Fizzing Whizbees to Cockroach Clusters, Bertie Bott's Every Flavor Beans to Chocolate Frogs, the Harry Potter films abound with sweets to enchant and astonish! Fans of all ages are sure to cherish Honeydukes: A Scratch & Sniff Adventure, an all-new scratch & sniff guide to the Wizarding World's most famed sweets shop, Honeydukes.
The Marauder’s Map Guide to Hogwarts is definitely one not to miss as this guide to Hogwarts includes a wand-shaped invisible ink pen with UV light, fold-out pages of the Marauder's Map and a parchment to make your own magical map.
And of course, we have the new anniversary editions of the beloved book series from Scholastic, featuring incredible new cover art illustrated by Brian Selznick. (When laid out side-by-side, the covers create a spellbinding mural.)
Prep the popcorn
Relive every riveting escapade right in your living room! Pick up this eight-film box set (available on DVD and Blu-Ray) and nab fun, Target-exclusive Hogwarts house patches. Or, choose your favorite two-film set and score a single Hogwarts house patch.
Dress the part
Your wardrobe has never looked so cool! We’ve got the perfect clothing and accessories for every Muggle, witch or wizard from infant to adult. (Coming July 8.)
Drift off to dreamland
The adventure continues into bedtime with our only-at-Target Harry Potter-inspired bedding sets, throw pillows and more.
For even more Harry Potter gear, head to your local Target or Target.com.
Don’t miss out on the latest Target news and behind-the-scenes happenings! Subscribe to our bi weekly newsletter and get the top stories from A Bullseye View delivered straight to your inbox!