June 11, 2018
Pride month is underway and we’re helping families get ready to celebrate the LGBTQ+ community and #TakePride with a new, exclusive product collection. It’s just one way we show our longstanding commitment to the community. For more than 20 years, we’ve supported local, regional and national LGBTQ+ organizations financially and through volunteerism. And this year, along with our product collection and partnerships, we’ll we also have thousands of team member volunteers bringing community events to life across the nation. Read on to learn more about what’s happening.
Kicking off Pride in style
To make sure we have everything guests need as they prep for the festivities, this year’s Pride collection features more than 90 new products, including more apparel than ever for adults (including extended sizes) and kids, plus accessories, party supplies and more.
And we called on partners to help us add some special picks: We teamed up with 20th Century Fox to offer an exclusive DVD release of its award-winning film, “Love, Simon,” including bonus movie content and collectible book, which drops June 12. We also worked with popular men’s grooming brand Harry’s on a limited-edition Shave with Pride gift set, and 100% of profits made from its sale will be donated to LGBTQ+ causes, including the Gay & Lesbian Alliance Against Defamation (GLAAD).
Check out more of our faves below, and shop the full collection at Target.com and in 295 stores across the country.
Taking Pride from coast to coast
Like we’ve done for more than 20 years, Target teams across the country are getting ready to participate in their communities’ Pride celebrations, from parades to festivals to volunteer activities and more. We sat down with two of our team leaders to hear more about what their teams have planned.
Our team members in the L.A. area took part in the Pride celebration on June 9-10 in West Hollywood. One store even welcomed a special guest for an exciting project:
“Actor Keiynan Lonsdale from the movie “Love, Simon,” recently came to our store to film a short video ahead of the film’s DVD release next week,” said Anthony Ramirez, executive team leader, Human Resources, at our Culver City, California store. “We can’t wait to see it and welcome guests into our store to pick up their copy of the movie and other products from our Pride collection.”
New York City
Over on the east coast, Target teams in the Big Apple are prepping their stores for the city’s main weekend of festivities June 23-24. At our new Herald Square store, which sits near the end of the city’s Pride March parade route, the team put their product displays front-and-center, ready for guests who stop in.
“We just set out our Pride products in the Tourist Shop and our guests love them.” said Thomas Cordara, store team leader at Herald Square. “The adult tank tops in particular have been really popular this year. We're also stocking up on water, sunscreen, hats and other outdoor essentials as we’re anticipating a very busy weekend.”
For the second year, our New York volunteers are teaming up with local partners on a Target-sponsored event called Youth Pride, a community celebration of LGBTQ+ youth and their families at a local park, with food, games, art, photo ops and lots more fun. As a founding partner, Target help co-develop the festival in 2017, and our team members look forward to volunteering again this year.
And during the Pride March itself, hundreds of team members will march alongside the Target float, while many others will take part in volunteer events throughout the day. “We can’t wait to kick things off,” Thomas says.
Ready for more? Visit Target.com to shop more of our favorite finds from the collection.
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