[VIDEO] Step Inside the Latest Confectionary Concept From Our Partners at Museum of Ice Cream

June 21, 2018 - Article reads in
Museum of Ice Cream shelves filled with ice cream

Our partnership with Museum of Ice Cream just keeps getting sweeter. Last month we announced a limited-edition Art Class collection that’s turned our kids’ assortment into a pastel paradise of adorable items like banana-print button downsgummy bear tees and pink vinyl backpacks.

Now, we’re taking you inside The Pint Shop in New York City—the Museum’s latest Target-sponsored confectionary creation, which opened earlier this month. Our video shows how visitors are greeted by larger-than-life ice cream pints that feature Instagram-worthy interactive areas, a freezer brimming with Museum of Ice Cream’s line of ice cream (arriving at Target July 8!) in flavors like Churro Churro, Chocolate Crush and Cherrylicious and a colorfully-reimagined shopping experience where you can pick up favorite Art Class + Museum of Ice Cream apparel and accessories.

The Pint Shop is the cherry on top of a seriously sweet three-part partnership that also includes our Art Class collection and a line of Museum of Ice Cream ice cream in seven fun flavors. And we got the scoop! This is the first time that the ice cream will be available at a mass-retailer, and you won’t find it anywhere else! What can we say—our shared joy and creativity brought us together for a match made in ice cream heaven.

For sweet-toothed guests who can’t get to The Pint Shop in New York City, enjoy this little treat—a look inside The Pint Shop’s interactive space. Check it out!

Museum of Ice Cream Pint Shop Play

The Pint Shop is open now through August. Shop Art Class + Museum of Ice Cream products in store or online at Target.com, and stay tuned for Museum of Ice Cream’s ice cream arriving in Target stores July 8.

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