Just When You Thought Your Target Run Couldn’t Get Any Better…

June 22, 2018 - Article reads in
guest experience
A split screen shows a red Target basket, car trunk and reusable bag brimming with products

A Target Run is already pretty fantastic. Where else can you grab toothpaste, an amazing #OOTD, everything you need for dinner, perfect little touches for your home and incredible designer pieces, all while sipping your fave Starbucks drink? Ahhhh… But you might want to sit down because your Target run is now even better. Whether you want to stroll every single aisle or complete your list without ever leaving your home or car, we’ve got you covered. Next up? Make sure every Target fan knows they can now do a Target Run on their terms with our Drive Up and same-day delivery with Shipt services and more.

Enter the“Target Run” campaign (those cute, oh-so-relatable spots featuring everyday moments from running out of milk to surprise pop-ins from the in-laws, plus in-store marketing, print, social and digital ads and more), developed by Target Creative.

“Last summer we introduced ‘Target Run,’ our campaign highlighting the affordable everyday essentials guests can pick up in one stop, all done in a relatable, differentiated, Target way. The effectiveness of this campaign has been incredibly strong,” says Rick Gomez, executive vice president and chief marketing officer at Target. “Now, with our expanded fulfillment options – including Drive Up and same-day delivery with Shipt – reaching tens of millions of guests across the U.S., we’re evolving the campaign to highlight the new ways they can choose to complete their Target Run, how, when and where it’s best for them. At its core, it’s a campaign designed to help our guests make the most of their day, and an important step in making Target America’s easiest place to shop.”

Go ahead, take a peek at the campaign—and all the ways you can now enjoy your Target Run. Oh, and that super-catchy song playing throughout the campaign? It’s “All the Ways”—brand new music from our friend, GRAMMY-winning artist Meghan Trainor! You’ll find exclusive remixes of the song on the Target version of her upcoming album, “No Excuses.” We’ve also got a special soundtrack for our Spanish-language spot—Sofia Reyes’ “1, 2, 3.”

Red Target bag full of products, including fruit, yogurt, sunscreen, granola bars and popsiclesSame-day delivery
Need snacks and sunscreen for this afternoon’s BBQ? No need to leave the backyard. We’ll bring the store right to your door with same-day delivery, shopped by Shipt. Get the details and see if same-day delivery’s available in your area at shipt.com/target. Not nearby yet? Hold tight—we’re planning to offer this service from most of our stores by the holidays.

An open car hatch reveals a stash of diapers, dog food, Target bag and soccer ball as a woman and dog look on from inside the car. Text reads: "Drive up and we'll bring your order right out. target.com/driveupDrive Up
Just used the last diaper or completely out of dog food? Simply open the Target app, choose “Drive Up” and place your order—we’ll let you know when it’s ready. Then head over to your local Target, find the designated spot in our parking lot and we’ll bring everything right out to your car in just two minutes. Learn more at target.com/driveup.

A red Target basket brimming with Tide, paper towels, toothpaste, milk, batteries and hot dogsIn-store
And of course, who doesn’t love the original Target Run? When you run out of pretty much anything, just stop in, stock up and carry on.

Need even more options? Done! Check out Target Restock, free two-day shipping, order pickup and more.

Here’s to a summer of fun Target Runs!

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