An Update on the Hunter for Target Collaboration

April 20, 2018 - Article reads in
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Target’s guests love our limited-edition collaborations. And we love offering them, too. They bring an element of excitement to shopping, and allow us to share with our guests a brand or designer they might not otherwise encounter, if only for a few days or weeks.

But more important than the buzz or any measure of sales is the focus we place on offering our guests something we can stand proudly behind.

Last week, we announced that the women’s tall rain boots Target produced for the Hunter for Target collaboration were delayed. We had been made aware of some production issues with the boot we created for this limited-edition collection, and wanted to take the time necessary to ensure we were offering our guests a great product at an exceptional value.

After thorough evaluation, we’ve decided not to make this item available. We’re very sorry, but the production simply didn’t meet our standards, Hunter’s standards, or the standards we want guests to have when they shop at Target. We are working with a third party to recycle the boots.

While this collaboration has brought joy to millions of guests who have shopped it over the past week, the risk of further disappointing our guests is a risk we aren’t willing to take. Rest assured we’ll look into how this happened, and we’ll work hard to ensure it doesn’t happen again. 

To guests who were hoping to purchase these boots, and to our partners at Hunter who support Target’s decision, thank you for your patience and, once more, we’re sorry we let you down. We promise to do better next time.

Mark Tritton
Chief Merchandising Officer and Executive Vice President, Target

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