March 19, 2018
[Editor’s note: Exciting news! This program is evolving and expanding, and is now called “Target Circle.” Get the latest here.]
Starting this April, Target guests in the Dallas-Fort Worth area can enroll in Target Red, a new pilot loyalty program with exclusive benefits that are hard to beat.
Those perks include 1 percent back on every purchase that can be redeemed at a later trip, and the chance to vote for one of three local organizations to help direct Target’s community giving. Guests also can save 50 percent off a first-year membership on same-day delivery with Shipt, and receive free next-day delivery on essentials with Restock.
“When developing Target Red, we went straight to our guests to better understand what would be most meaningful to them in a loyalty program,” said Rick Gomez, executive vice president and chief marketing officer, Target. “That’s what they’ll see reflected in this test—a free and easy way to be rewarded simply for shopping at Target. On top of the shopping benefits, the program also aims to create a more personalized experience for our guests, like giving them a chance to help direct our community giving in their own backyard.”
Guests in the Dallas-Fort Worth area can enroll in the test program via the Target app. Once registered, they’ll be able to start redeeming rewards online or in stores through their Wallet in the Target app, as well as vote for local organizations to help direct Target’s community giving.
Good news for Target REDcard holders: You also can register for Target Red. And while the program’s 1 percent back is not stackable, you can enjoy all the other perks while continuing to save 5 percent when using your REDcard.
Interested in signing up for Target Red outside of the Dallas-Fort Worth area? Currently, it’s just a market test. But stay tuned to A Bullseye View for more updates.
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