New #TargetSwim Assortment Is Making Waves and We’ve Got a Glimpse at the Gorgeous New Styles

March 15, 2018 - Article reads in
Two models showing off new Target swimwear

Spring is nearly here, which means swimsuit season isn’t far behind! For this season’s assortment, the Target team crisscrossed the globe to seek out inspiration along the beaches of Australia, Saint Tropez and Brazil. Now their vision has come to life with a #TargetSwim assortment that’s full of bright, tropical colors, fashion-forward designs, globally inspired textures and so much more!

Models wearing the new swim assortment

It’s our goal to take the stress out of swimsuit season and bring joy back to the beach by providing something for every Target guest. To do that, we’re offering more than 1,700 styles throughout the year, including an expanded assortment of swimwear for all sizes. To show off the new styles you’ll see bright, vibrant images throughout our marketing campaign—all meant to inspire guests to have fun while rocking their favorite swimsuit. Something you won’t see? Reshaping or airbrushing. Building on the strong foundation we set with last year’s campaign, we’re celebrating women and encouraging them to embrace the beauty of their own bodies.

Now for the details: This year’s assortment features pieces showing off key trends in a variety of colors, textures and styles. Modern Minimalist highlights a sleek, contemporary vibe that sticks to solid colors and unfussy prints. Boho combines feminine details, like lace and crochet, with 70s-inspired prints. Heartbreaker, our selection of lingerie-inspired swimwear, includes mesh detailing, lace, ruffles, embroidery and more. Americana focuses on solids, texture, color-blocking and—of course!—classic stars and stripes. Finally, our Tropical trend plays up bright colors, exotic prints and bold graphics.

Ready to dive in? Check out a sneak peek of the new collection, below!

Target swim ranges in price from $14.99-$49.99, with most items under $24.99. Shop the collection in stores or online at

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