March 14, 2018
We know you’re eagerly anticipating Saturday, April 14—the day Hunter for Target drops in stores and online at Target.com—but we have some exciting news to share in the meantime. On Sunday, March 25, we’re celebrating spring’s must-have collaboration by hosting the Ultimate Family Festival at Brookside at the Rose Bowl in Pasadena, California!
The limited-edition Hunter for Target collection is all about fun for the entire family and getting to enjoy the great outdoors, so naturally the festival will include activities for adventure seekers and makers of all ages. It’ll also offer attendees the first chance to shop the buzzworthy collection. But that’s not all… we’re putting on can’t-be-missed music performances at the free festival (tickets are required) featuring some of today’s hottest artists. And now, we’re announcing the incredible lineup! Get ready to see OneRepublic, Charlie Puth, Charli XCX, Troye Sivan and DJ Questlove.
“Hunter for Target is all about fun for the entire family, so we’re creating a festival that embodies the spirit of this partnership. It’ll also serve as a backdrop for our marketing campaign, which is something we’ve never done before and are really excited about. We’ll leverage the festival to capture content that we’ll then immediately share on social and digital, highlighting the incredible collaboration and how it came to life at the Ultimate Family Festival,” said Rick Gomez, executive vice president and chief marketing officer, Target.
“The Hunter brand spirit is very much about the emotional connection of wearing our product tied to an experience or moment: from the memories that are evoked from a first festival to kids jumping in puddles,” said Alasdhair Willis, creative director at Hunter. “It was important for both brands, and with shared brand values and spirit, to ensure this was therefore central to the Hunter for Target launch. Together, we will deliver an incredible experience direct to the consumer, telling the story of our fantastic collaboration product and bringing it to life at the Ultimate Family Festival.”
We had the chance to chat with the performers before the big day, and here’s what they had to say:
“We're excited to perform at the Hunter for Target Family Festival because it is so family friendly. As we’re all with young kids, nieces and nephews, it can be tough to find an event in which we can all enjoy together. We’re just as excited to experience the festival as we are to perform!"—OneRepublic
“I just love performing live. There’s nothing like the energy you get from the crowd. And hearing them sing back the words of songs that you’ve written is amazing and humbling and inspiring all at the same time. I’m especially excited to play some of the new songs off my upcoming album.”—Charlie Puth
“I’m so excited about performing at the Hunter for Target event because it’s like a mini festival! And I love so many of the other people performing. What’s not to like?”—Charli XCX
“The lineup is huge! I couldn’t be more excited to be performing alongside and see all of the other acts.”—Troye Sivan
And yes, you heard it here first, festival goers will be able to shop the Hunter for Target collection at the on-site pop-up shop. The space will be filled to the brim with the limited-edition items, including apparel and accessories for men, women and kids, plus a selection of the Hunter for Target home goods.
Hunter for Target Ultimate Family Festival tickets are now available here. The festival will take place on Sunday, March 25, from 10 a.m. to 6 p.m. PT at Brookside at the Rose Bowl.
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