The Hunter for Target Ultimate Family Festival and Concert Was a Star-Studded Day of Fun

March 26, 2018 - Article reads in
Image collage of Jenna Dewan Tatum, Kate Bosworth and Tiffany Haddish

What do Anna KendrickTiffany Haddish, Jenna Dewan TatumHailee Steinfeld and Kate Bosworth all have in common (besides being amazing actresses)? They all spent their Sunday at the Hunter for Target Ultimate Family Festival, celebrating the upcoming launch of Hunter for Target!

Shot of the concert stage at the Hunter for Target Ultimate Family Festival

With just under three weeks until the limited-edition collection is set to arrive in Target stores and online at, guests gathered at Brookside at the Rose Bowl in Pasadena, California, to hear an incredible concert lineup—featuring OneRepublicCharlie PuthCharli XCXTroye Sivan and DJ Questlove—enjoy family-friendly outdoor activities and shop the Hunter for Target collection pre-launch at the festival’s pop-up shop.

This festival was the perfect moment to share what this design partnership is all about—getting together with friends and family in the great outdoors—but it also provided a backdrop to create a one-of-a-kind Target marketing campaign. We captured video, photos and more at the event that, immediately following, are being shared across our social and digital channels. We wanted this campaign to be all about families having fun—and what’s more fun than great live music and an adventure-filled day?

If you couldn’t make it to the festival, not to worry—we’ve rounded up the best photos from the event and are sharing them all, below, to help you get excited for the collection launch on Saturday, April 14!

Hunter for Target will be available in select Target stores and on beginning Saturday, April 14, through June 14, or while supplies last. Prices range from $5 to $80, with most items under $30, and will be offered in sizes XS-3X for women, S-XXL for men and 18M-XL for kids and toddlers. Want to get in on the REDcard early access on April 7? Apply for a REDcard, here!

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