Target and Honeyfund Are Teaming Up to Bring Guests the Ultimate Wedding Registry Experience

February 12, 2018 - Article reads in
guest experience
Honeyfund + Target MacBook display

Target has long been a go-to for wedding registries, thanks to its broad product assortment and great prices, giving couples and their wedding guests an easy way to find the perfect gift. Now, with new enhancements, Target’s registry is even more convenient and inspiring for registrants and gift-givers.

Target is partnering with Honeyfund—yep, the leading honeymoon registry startup that landed a deal on “Shark Tank”—to offer Target guests the chance to register for honeymoon experiences, flights, dinners and more in addition to popular household items. That means couples can register for coveted Target products (new mixer, anyone?) and unforgettable experiences like swimming with dolphins all in one place.

Honeymoon funds screen in the Honeyfund for Target MacBook display

“Wedding registry expectations have changed over time,” said Dawn Block, Target senior vice president of digital. “Guests are looking for a complete registry experience, including product and honeymoon options, and Target is the first retailer to be able to offer all of this in one place on”

“In our 12 years of making dream honeymoons come true we've learned that wedding guests love choices," said Sara Margulis, Honeyfund co-founder. “We’re excited to partner with Target to bring the best of wedding registries together to offer convenience to Target guests.”

iPhone screen shots of the Target Registry app

And a partnership with Honeyfund isn’t all the Target Registry team’s been working on lately:

We recently added visual search technology to the registry app in partnership with Pinterest: Simply take a picture of an item you like and our app will instantly recommend Target products resembling your photo to add to any registry, from wedding to baby.

What’s more, our newly enhanced Target Registry app includes easy-to-use tools to quickly manage registries, checklists for tracking registry items and improved in-store scanning capabilities.  

Target also offers coupons, easy returns and fifteen percent off of items left on guests’ Target registries following their big days.

To activate a Honeymoon fund, guests can visit or use the Target Registry app. Once they’ve registered for experiences, guests can easily spread the word to friends and family through Target’s social sharing tools.

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