February 8, 2018
Known for revolutionizing the mattress industry with obsessively engineered sleep products, Casper first came together with Target last May to bring its outrageously comfortable sleep products to Target guests. The move highlighted Target’s unique ability to provide a physical home for the digital-first brand, and needless to say, it was love at first sleep.
And now, Target and Casper are back to make your sheep-counting dreams come true with the introduction of the Casper Essential, the brand’s first streamlined mattress starting at just $350.
With the same pressure-relieving memory foam and breathable top layer we all know and love, the Casper Essential comes in six sizes—twin to California king—and is available to experience in 45 Target stores across the country (from mid-February through mid-March) in addition to being available exclusively in nearly 350 Target stores, Target.com and Casper.com. And if you’re not able to test it out in store, Casper offers a 100-night trial with free shipping and returns. Its open-cell design helps guests sleep cool and it comes with Casper’s standard 10-year warranty (that’s 3,650 nights of solid sleep!).
Plus, Casper also just launched a new bedding line—Casper weightless sheets—that are the ideal balance of breathability and softness. The sheets come in five calming colors and are now available at Target. Basically, we’ve got everything you need to create your very own dream bed.
Target’s expanded Casper collection will be available in nearly 350 stores and Target.com. Sheet prices range from $75 to $110 and Essential mattress prices range from $350 to $725.
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