What’s feminine, modern and designed for all women? Target’s newest apparel and accessories brand, Universal Thread. Since announcing the latest and greatest Target owned brand last week, we decided that we couldn’t wait any longer to share more (it’s that good).
“Universal Thread is all about making great style available to everyone, while offering unprecedented value and never compromising on quality,” says Mark Tritton, Target’s executive vice president and chief merchandising officer. “At the core of this brand is amazing denim based on fashion trends and firsthand guest feedback, but there’s also apparel and accessories that make it simple to create a complete look.”
Speaking of every body, we know shopping for denim can be a chore, which is why our design team worked with nearly 1,000 women of every shape, size and ethnicity to make sure the line offers amazing fit, quality and value. Plus, this isn’t just your average denim—it features the latest technology, from no-fade black jeans, stain-repellent white jeans, even some styles with anti-bagging technology so your jeans won’t sag while you’re wearing them.
To make this brand truly inclusive, following in the footsteps of our Cat & Jack kids’ apparel line, Universal Thread will offer select sensory friendly and adaptive apparel items to help make getting dressed a little easier for people living with disabilities, including denim designed with flattened seams to help reduce pressure points and wider legs for dressing ease. We’ve also created tees and tanks with no tags, flat seams and extra soft material to minimize discomfort.
Check out our favorite pieces from the look book, below, and peruse all the photos on Target.com!
Universal Thread will be available in all Target stores and online at Target.com in early February, at prices ranging from $5 to $39.99.
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