January 16, 2018
Nearly one year ago we announced Target’s entrance into the world of soccer. Now, as part of our continued commitment to the sport, we’re back with another exciting announcement—an exclusive Umbro collection for kids is coming to Target!
Starting in late February in all Target stores and online at Target.com, the exclusive kids’ assortment will feature more than 90 pieces of Umbro soccer apparel, footwear and equipment. With nearly 100 years of history in the sport, Umbro has long been the official soccer uniform for some of the top teams around the world and is known for its iconic soccer offerings that seamlessly combine performance and style.
“We’re always looking to connect with our guests in new and unique ways, and for families and kids, the introduction of Umbro will mean even more reasons to choose Target,” says Mark Tritton, executive vice president and chief merchandising officer at Target. “Soccer is one of the fastest-growing sports in the U.S. and continues to grow in popularity among our guests. As the only mass retailer to sell Umbro, we’re giving more families access to the sport through stylish and affordable apparel and gear.”
From shorts and t-shirts, to jerseys, cleats and shin guards, the new line has everything your future soccer star needs for game time. Ready for a sneak peek? Check out the photos below for an exclusive look!
Target’s full Umbro assortment will be available in late February in stores and online at Target.com in kids’ sizes XS to XL, at prices ranging from $4.99 to $19.99.
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