Say Hello to Good Chemistry, A New Fragrance Brand Launching Exclusively at Target

Here at Target, we know our guests love new, incredible beauty products … and their wish is our command! From exclusive-to-Target brands to the latest trends, we’re curating an assortment of beauty products that we believe our guests will love to find during their Target runs. With last year’s launches including a K-beauty collection, a celebrity haircare line and a major natural skincare brand, 2018 has some big shoes to fill … so we’re kicking off the new year with an exciting announcement: Target’s launching a new fragrance brand exclusively available at Target, Good Chemistry!

Created specifically with our beauty guests in mind, the niche fragrance brand includes four collections inspired by different personalities: Confident and Charming, Good and Grounded, Vibrant and Playful and Cool and Collected. Each collection then includes four unique scents that come in perfume, body sprays and rollerballs, so there’s truly something for everyone.

“Beauty at Target is all about the joy of discovering products that work best for you, and we want to ensure this philosophy rings true in fragrances,” said Christina Hennington, senior vice president of Beauty and Essentials at Target. “That’s why we are reinvigorating our fragrance collection by introducing Good Chemistry, an exclusive brand that is all about inspiring our guests to find unique scents that they love.”

The vegan and paraben-free scents are made with essential oils and will be available in all Target stores starting Jan. 21. To help guests find their best scent, they can test out the different fragrances in store before selecting a favorite.

Also launching on Jan. 21 are eight new fragrances from Pacifica, a fan-favorite specialty beauty brand. Pacifica’s skincare and suncare have graced our shelves for some time, so we can’t wait to give guests more of what they love, further enhancing our fragrance specialty assortment.

Click through the slideshow, below, to check out all the scents from the four Good Chemistry collections before you shop!

Good Chemistry fragrances will be available in all Target stores and online starting Jan. 21, at prices ranging from $9.99 to $24.99. Pacifica fragrances will also be available in store and online starting Jan 21., at prices ranging from $11.99 to $21.99.