Target Exclusive Baby Brand Cloud Island Is Growing With Super Cute and Affordable Diaper Bags

January 8, 2018 - Article reads in
Collage of three Cloud Island diaper bags in different patterns

Target exclusive baby brand Cloud Island has made a name for itself by overhauling the baby space across four categories—nursery décor, bedding, bath and layette—providing new parents with adorable, safe and affordable items for their bundle of joy. But we realized that something was missing, and it’s the one thing that every new parent knows they can’t leave home without—a reliable diaper bag!

With 20 new items—including a backpack, tote bag, cross body bag and clutch—featuring four on-trend patterns, Cloud Island’s new diaper bag collection offers a bag for every style and every need. Each diaper bag comes with an insulated bottle pocket, stroller clips, a changing pad, is made with easy-to-clean coated canvas and offers plenty of space to hold everything both baby and parents need. And that’s not even the best part! We’ve also created a new organizing insert that can be used with any existing diaper bag for parents who love what they’ve got but need a little extra organization.

Want more? Check out the gorgeous patterns and styles, then get shopping!

Cloud Island diaper bags are now available in stores and online at, at prices ranging from $12.99 to $49.99, with most pieces under $39.99.

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