Welcome to the North: The Askov Finlayson for Target Look Book Is Here

January 10, 2018 - Article reads in
Collage of Askov Finlayson for Target items

In celebration of a certain big game coming to Target’s hometown of Minneapolis early next month, we recently announced a special limited-edition collaboration that will help guests around the country embrace the true spirit of the North. Arriving in 38 Minnesota stores and online in just a few short days, Askov Finlayson for Target is almost here… but first, we’re sharing the full look book on Target.com so you can check out the entire collection before you shop!

Blue and yellow North beanie

“We continue to be motivated by the belief that our part of the country has something unique to offer,” said Eric Dayton, co-founder of Askov Finlayson and the great, great grandson of George Draper Dayton, who founded the company that eventually became Target. “I think you can find that spirit in the quality and functionality of the products—up here, your clothing has a job to do, especially in winter. But you also don’t have to trade function for style, and this collection delivers both.”

Founded in 2011 by Eric and his brother Andrew, Askov Finlayson is inspired by the Minnesotan ideals of year-round exploration, creativity and community ties, and those qualities are brought to life in the Target collaboration. With more than 50 items across apparel and accessories for men, women, kids, toddlers and babies, as well as home goods (including a must-have snow tube!), the collection will allow guests across the country to suit up for winter like a true northerner. 

Check out our favorite items from the collaboration, below, and click through the entire look book on Target.com!

Askov Finlayson for Target ranges in price from $5-$40, with most items under $30. The collection will be available Jan. 14 to Feb. 24, or while supplies last, at 38 Minnesota Target stores and Target.com. Plus, stay tuned to A Bullseye View for more to come about how we’re celebrating the big game coming to town. And if you’re in the Minneapolis area, we’d love to see you at our public event celebrating the North and the Askov Finlayson for Target collection at Theodore Wirth Park on Jan. 14.

Don’t miss out on the latest Target news and behind-the-scenes happenings! Subscribe to our newsletter and get the top stories from A Bullseye View delivered straight to your inbox!