Give Without Guessing GiftNow

GiftNow Button on Target.com Eliminates the Stress of Choosing Just the Right Gift

Everyone has someone in their lives who’s tough to buy gifts for. You start out so well-intentioned—I’m going to find the perfect gift for this person!—but quickly end up with more questions than answers: What to choose? Which color? What size? What is this person’s address again? Will it ship in time?

Thankfully, this holiday season Target removed that stress by adding a GiftNow button to tens of thousands of items online.

Find something on Target.com you think this person might like, and click GiftNow to send it in an electronic gift box to the recipient’s email address. You have the option to send the e-gift instantly, or you can choose the date you want the e-gift delivered and have it land in the recipient’s inbox right on Dec. 24 or Dec. 25.

Here’s a look at how it works:

trio of instructional images for how to GiftNow

Your recipient gets the gift in their inbox and has the option to accept it, change the size, or choose something completely different. All this happens before anything ships—and without alerting you, sparing any awkwardness. A score for both the gift-giver and the recipient.

It’s the perfect solution for those folks on your list who are impossible to shop for. You don’t need to hunt down their home address, or worry about whether it will ship in time! Oh, and the GiftNow service works with all major credit and debit cards including the Target REDcard, which gives you a 5% discount plus free shipping year-round. Win-win-win.

So, what are you waiting for? Take a little inspiration from these items below—some of our most popular GiftNow-ed items—and get gifting!

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