See the Target-designed Super Bowl LII Volunteer Uniforms Everyone Will Be Talking About

November 13, 2017 - Article reads in
Five volunteers wearing the new uniforms

Maybe you heard? Minneapolis is playing host to Super Bowl LII, and to help celebrate this momentous occasion on our home turf, we wanted to lend a hand and put our design chops to good use. We just unveiled the official uniforms our in-house design team created pro-bono for the more than 10,000 volunteers that will be supporting the Super Bowl and all the festivities leading up to the big game.

“As a leader in the community it’s important to give back, and with our local, in-house design team of experts, we had the know-how to take on this project that will so prominently show off our great city and state,” said Julie Guggemos, Target’s senior vice president, product design and development.

About a dozen Target team members worked hundreds of hours over the past 18 months to create the five-piece volunteer uniform kit, which includes a long-sleeve polo, outer jacket shell, lightweight puffer jacket (that zips into the shell), scarf and boot socks—all inspired by the Northern Lights. The team designed the collection to be fashion forward, versatile, and of course, functional. The pieces have reflective elements for safety, plenty of zippered pockets for storage, and include lightweight-yet-warm fabrics for layering featuring the official Super Bowl LII logo.

The designs won’t be for sale (sorry, they’re for official Super Bowl volunteers only), but stay tuned for more updates—there’s lots more big game fun ahead as Super Bowl LII rolls into Minneapolis this February!

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