Pick an Entrance and Grab a Basket—Here’s a Look Inside Our Newest Next Generation Stores

November 14, 2017 - Article reads in
guest experience
The curved sales floor in our new Richmond, TX, store

You may have heard about Target’s plans to reimagine thousands of stores over the next four years with elements from our next generation of store design, making shopping easier and more inspiring. We’ve already remodeled 110 stores across the nation this year, including several in the Dallas-Fort Worth area and our Nicollet Mall store in downtown Minneapolis. By 2020, we’ll reimagine more than 1,000 of our stores, part of our $7+ billion investment to become an even better, more modern Target for our guests.

Last week, we celebrated a major milestone: the opening of our first store built from the ground up with our next generation of store design, located in the Houston suburb of Richmond, Texas. This store will influence the hundreds of remodels planned in the years ahead. Also unveiled, our latest stores to get next-gen makeovers, located in Chicago and Glenview, Ill.West Philadelphia, and Fort Worth, Texas.

The enhancements inside combine the best of our digital and technology upgrades, elevated merchandise presentations and fulfillment services to make shopping fast, efficient and fun—bringing guests more of what they already love about Target. And because no two neighborhoods are exactly alike, each remodeled store is tailored with products and experiences to fit local guests’ needs.

“We know our guests come to Target on a variety of missions and this design takes that into account right from the front door, with separate entrances for those seeking inspiration and those who simply want ease,” said Mark Schindele, senior vice president, Target Properties. “As we remodel stores now and in the future it’s about mass customization, being locally-relevant and doing it at scale across the country, listening to and learning from our guests’ feedback along the way.”

Of course, it’s our team members who play the biggest roles in bringing these new enhancements to life for our guests.

“The best part is seeing guests walk through our doors and experience all the new features the first time,” said Shannon Wolford, store team leader, Richmond, Texas. “It’s wonderful to watch their excitement grow as they explore the aisles, discovering new products and interacting with the team.”

Take a look inside some of these stores at the standout features: 

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