Fans are filling the sidelines as thousands of kids take part in US Youth Soccer’s Target United Cup—one of the largest recreational youth soccer tournaments in the country. It kicked off this fall in Ohio with stops in 19 cities across the nation.
As families and friends come to cheer the players on, we’re inviting them to join in the fun at the Target United Cup Village, an onsite area in select cities with activities and surprises around every corner. Activity stations offer up the chance to play games like the giant “soccer-pool” table, go head-to-head in the 2014 FIFA World Cup Brazil video game, and pose for photo opps. Visitors can pick up handy product samples including healthy snacks, sunscreen and even fabric stain remover. They’ll also get to meet our mascot, Bullseye the dog—and maybe even a soccer hero or two, like two-time FIFA Women's World Cup champion and Olympic gold medalist Julie Foudy—who stop by to say hi to fans.
Why go big in youth soccer? We talked to William White, Target’s senior vice president of Marketing, and Chris Moore, CEO of US Youth Soccer, at a recent event to hear more about the partnership:
Our presenting sponsorship of the Target United Cup is just one part of our continued support for youth soccer. To give more kids and families a chance to play, we made a $14 million commitment including a local soccer grant program and a partnership with the U.S. Soccer Foundation to build 100 new soccer play spaces by 2020. We’re also continuing our national partnership with Major League Soccer (MLS), and proud to be presenting sponsor of the 2018 MLS All Star Game in Atlanta.
Want to see more of the action? Check out these photos from recent Target United Cup tournament stops:
Don’t miss out on the latest Target news and behind-the-scenes happenings! Subscribe to our bi weekly newsletter and get the top stories from A Bullseye View delivered straight to your inbox!