Target’s New Augmented Reality Feature: See Furniture in Your Room Before Buying It

October 24, 2017 - Article reads in
guest experience
iPhone screenshots of the See It In Your Space function

If you put furniture shopping in the fun-but-daunting category, you’re not alone. Decisions about style, color and size can paralyze even the most avid Chip and Joanna Gaines follower. What if the piece is too big? Too matchy-matchy with the rest of the room?

To help quash these décor dilemmas, Target rolled out a new augmented reality feature on’s mobile website called See It In Your Space. Guests shopping the new Project 62 line can use the feature to place three-dimensional versions of real Target home products within photos of actual rooms at home, and move them around at proper scale to see how they’d look—all before buying the product.  

Once a guest finds, say, a floor lamp or bedside table on using their smartphone, they simply tap the product’s See It In Your Space button and follow steps to do just that. All they need is a photo of the living space they want to decorate—which they can shoot in real-time or pull from an existing photo! Take a look here: 

Four iPhone screenshots of the See It In Your Space function

The process eliminates the hassle of ordering real furniture, only to discover that it doesn’t quite work in your home. And the best part? See It In Your Space doesn’t require any special apps or hardware to use—it’s available right on via any smartphone.  

See It In Your Space is Target’s latest experiment with augmented reality. Last spring the website debuted 360-degree shopping, virtual living rooms designed to help guests visualize size and scale of Target items and provide styling guidance. See It In Your Space is currently available to use for 200 Project 62 Target home products. But stay tuned…this functionality will roll out to hundreds of more products by the end of the year and thousands of more products in 2018.

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