Break Out the Tinsel! We Just Revealed Our Holiday Plans and They’ll Put More Joy in the Season

October 23, 2017 - Article reads in
A sliver tinsel bullseye wreath hangs on a red wall, alongside

If you’re already bracing for the hustle and bustle of the holidays, take heart. We just revealed big holiday plans to help you breeze through your shopping list so you can focus on what matters most this season: joyful moments with those you love.

Since sharing our long-term strategy at our Financial Community Meeting in February, we’ve been hard at work modernizing our stores, launching amazing new brands and making sure our entire team’s doing our very best for guests. And let’s just say the team’s been busy—we’ve invested millions of hours throughout the year to increase training and staffing in our stores across the country. The goal? Creating experts in key departments like apparel, electronics, beauty and food and beverage, and ensuring quality guest service—especially during our busiest times, like weekends and the holiday season.  

Whew! That’s a lot of momentum. But we’re not done yet. Now we’re doubling down for the holidays, highlighting everything you love most about Target—exclusive brands, incredible style and value, unique gifts, new ways to shop and inspiration galore, plus knowledgeable teams and special experiences that make the to-dos seem a little less daunting—and a lot more fun—this season. So stress not, friends. Read on for a few easy ways we’ll help add more joy to your holidays, starting in November:

Take the guess-work out of gift-giving
We’ll deck our halls (er, aisles)—and our website—with inspiration and incredible new products so you’re sure to find a gift for everyone on your list without breaking your budget. Come holiday time, we’ll have added eight new, only-at-Target brands since last year, including Project 62, A New Day, Goodfellow and Co, JoyLab and more. And the brand that’s got everyone buzzing: Hearth & Hand with Magnolia, co-designed with Chip and Joanna Gaines, is available starting Nov. 5. So get ready to scoop up the gorgeous home décor, table-top, giftables, holiday-themed toys and more.

If you need a little help picking the perfect gift, watch for our gifting collections, curated especially for women, men, teens and kids. These new in-store displays will be brimming with nearly 1,700 gifts ranging from slippers, jewelry, toys and stationery to tech accessories, games, grooming and barware sets and more. And most of these fun finds are under $15, with stocking stuffers starting at just $1! The curated collections will be online too on our new gifting hub.

A set of products from Target's gifting collection, from mugs and a thermos to a cozy pillowFor the kids on your list, take your pick of 1,400+ new and exclusive toys and games from all your favorite national and specialty brands (check out our 2017 Top Toys list for inspiration). Hatchimals Surprise? Check. Unique board games like Bob Ross: The Art of Chill? Yep—only at Target. And the hottest licensed products, video game consoles, tech gear and more? Get it all in one Target run.

Still not sure what that fussy friend will love (or shopping super-last-minute)? Here’s a fool-proof hack. Watch for our new “GiftNow” feature on You’ll be able to choose from thousands of gifts and click the “GiftNow” button, then check out as usual. Your friend will receive an e-gift email that lets her accept the gift, change the color or size, or pick out something entirely different—all before the item ships.

Preview of the GiftNow experience, using a grey winter boot as the exampleMake your Target Run more fun
Heading to the store doesn’t have to be a chore! This season Target’s your even-happier place. When you walk through our doors later this season, you just may find some super-fun surprises…from an Insta-worthy Target twist on the classic photo with Santa (let’s just say you’ll know how the jolly fellow feels sliding down a chimney) and give-it-a-whirl toy demos to giveaways and more. Or head back to our holiday aisles to immerse yourself in wonder. Wondershop—last year’s Target-exclusive brand featuring ornaments, lighting, garland and more will be back. And it’ll be even better, with new specialty food gifts and snacks, from caramel corn and flavored coffees to chocolate truffles. Plus, you can always turn to any of our friendly, knowledgeable 400,000 red-and-khaki-clad elves to help you find exactly what you need. Now that’s some wonderful shopping!

Check everything off your list—while in your robe
Rather not venture out? No problem—just head to (be sure to check out that handy gifting hub we just mentioned), pick your gifts and decide how you’ll get them. Have them shipped right to your home (pro tip: Our free shipping deal is back, Nov. 1-Dec. 23, no minimum purchase required). Or, pick up at your local store—95 percent of orders are ready within the hour. You can also try Target Restock, which offers next-day essential delivery in 11 major markets (if it’s not in your area yet, stay tuned—it’ll roll out nationwide next year!). Still in that robe? If you’re in the Minneapolis-St. Paul area, there’s no need to even go inside the store. With our new Drive Up service, we’ll bring your stuff out to your car.

Stretch your budget and simplify your checkout
Another sure-fire way to make the holidays merry: Big savings. And we’ve got ‘em. We’ve been busy for months making sure we’re priced right daily, and we’ve lowered prices on thousands of items. So heading into the holidays, you can expect everyday low prices. As always, we’ll feature promotions in the Weekly Ad, hundreds of great deals through Cartwheel in the Target app, plus 5 percent savings with REDcard. And we’ll price-match too. Plus, we’re revealing a new way to save: Weekend Deals. Starting Nov. 11, we’ll have big savings in stores and online Saturdays and Sundays, when guests are shopping most. And the deals? They’re timed perfectly to help you save on everything you need for your holiday prep (think kitchen gear right ahead of Thanksgiving). We’ll reveal the deals the week before each starts, so stay tuned to social media, TV, in-store signage and more. Believe us, they’re worth the wait.

More big news! Once you’ve racked up the savings, REDcard holders will be able to make checkout a breeze thanks to our new mobile wallet service in the Target app. Starting in November, REDcard holders can pay for their purchases and redeem Cartwheel offers with one scan of their phone.

Three iPhones show different screens of the mobile wallet functionality within the Target appFind the joy in every moment
While every family celebrates the season in their own way, we’re all looking for the same thing: joyful moments with those who matter most. So we’ll help bring the wonder of the season together through our holiday marketing campaign, “Together’s the Joy,” debuting Nov. 1. Keep your eyes peeled for broadcast and in-store marketing, catalogs with fun finds for kids and adults, and more magical custom media moments to explore together.

Rest easy
Then, the best part. Sit back, relax and re-invest all that time and energy you’ve saved by spending more joyful moments with your friends and family. Just in case something doesn’t work out, we’re here to help. Our in-store returns are easy, free and loved by guests (seriously, it’s is one of our highest-rated services), and you can always do returns through too.

Cheers to happy shopping and even happier holidays! And stay tuned, because there’s much more to come, from a peek at our joyful holiday campaign to Black Friday and Weekend Deals and more.

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