September 5, 2017
Have an old car seat lying around? Whether it’s too small for your growing tot, too old or simply time for a new model, Target will gladly take it off your hands…again! After the popularity of our first car seat trade-in program this past April, we’re teaming up with our friends at TerraCycle to recycle your used car seats, just in time for National Baby Safety Month. We’re committed to ensuring that kids and babies have the right car seats that meet current safety standards and we’re always looking for ways to make recycling easy. So what better way to accomplish both, than with one stellar program?
“After collecting more than a million pounds of car seat material to be recycled from the program in April, we’re excited to be bringing this amazing program back,” said Michelle Wlazlo, senior vice president of apparel and accessories at Target. “We’re always looking for ways to make the lives of our guests easier and we’re proud to be able to help them reduce household clutter in a responsible and environmentally-friendly way.”
From Sept. 10 – 23, most Target stores (excluding small-format stores) will accept car seats to be recycled. In turn, guests will receive a 20 percent off coupon, good for the purchase of a new car seat, including booster seats, car seat bases and travel systems.
As the only mass retailer to recycle car seats, we were seriously impressed with our guests’ interest in recycling — we collected over a million pounds of car seat material that was recycled into dozens of new products. Check out more of the impressive stats from the April program, below, and get ready to recycle!
Target Car Seat Trade-In Program
Nearly 80,000 car seats were recycled during Target’s first car seat trade-in program this past April.
Guests redeemed nearly 43,000coupons for new car seats in stores and more than 20,000 online.
*Guests who trade in a car seat will receive a 20 percent off coupon toward the purchase of one new car seat, car seat base, booster or travel system.
We are projecting to recycle 1.2 million lbs from the April program, and expect to collect the same amount of material this time around. TerraCycle turns that material into new products like storage bins, shipping pallets and furniture stuffing.
Target’s car seat trade-in event runs from Sept. 10 – 23 at Target stores, excluding small-format stores, nationwide. Guests will have until Oct. 7 to redeem their 20 percent off coupon in stores or online at Target.com.
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