Hand holding an iPhone showing the updated Target app

VIDEO: There’s More in Store With the Target App

A few weeks ago, we shared some exciting news about Target’s popular Cartwheel savings program becoming part of the Target mobile app. It’s another example of Target blending digital with physical stores to make shopping easier, more convenient and more fun.

Now, Target is further upping its app game with beacon and Bluetooth technology that shows your location on the app’s map as you move throughout the store. The technology — think of it as GPS for your shopping cart — will be live in about half of Target’s stores in time for the holidays. And as guests use the in-store location technology to shop, the app will also display nearby Cartwheel deals.

“Now you’ll never have to miss out on an opportunity to save,” says Target’s chief information and digital officer Mike McNamara. “This promises to make it easier than ever to find what you’re looking for, so you can fill up your cart and get on your way.”

Click below to hear more from Mike, and stay tuned for additional Target app features coming soon that will make checkout in store and order pickup even faster and easier. No wonder they call them smartphones!

You can download “Target — now with Cartwheel” in the Apple iTunes store and at Google Play.

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