Three images showing the new Apple iPhone 8, Apple Watch and iPhone X

The Most Highly-Anticipated New Tech Was Just Unveiled—And We’ve Got Your Apple Fix

Secret’s out—yesterday Apple unveiled its highly-anticipated latest tech: a new iPhone 8 and iPhone 8 Plus, 10th anniversary iPhone X, Apple Watch Series 3 and Apple TV 4K. Good news—we can help you get that Apple fix! Pre-orders for most of the new products start Friday on Target.com. And even better news—that trusty REDcard in your wallet will have you jumping to the front of the waitlist and saving big on the iPhone 8 and iPhone 8 Plus.

We know that our guests are looking for the hottest electronics items at a great value—especially for the holiday season. So we’re super excited to offer Apple’s latest and greatest, including some exclusive extras just for our loyal REDcard guests.

Read on for REDcard details, and to revel in the glorious new Apple gear:

Three new iPhone 8 phonesApple iPhone 8/ iPhone 8 Plus
With wireless charging, a new camera, augmented reality features, super-fast processor and more, you won’t want to put this one down!

  • Price: iPhone 8 starts at $699+ ($29.17/month with a 24-month carrier agreement) and iPhone 8 Plus at $799+ ($33.34/month with a 24-month carrier agreement)
  • Pre-order: Sept. 15
  • Available: Sept. 22

Bonus! Exclusive extras just for REDcard holders: As always, REDcard holders save an additional 5% on nearly all items at Target. But there’s more… The first 3,000 debit or credit REDcard guests to pre-order the iPhone 8 or iPhone 8 Plus on Target.com get a spot on the priority reserve list. REDcard holders can also pre-order and trade up to the new iPhone 8 or iPhone 8 plus and get a $200 trade-in value on an iPhone 6 or newer, get $120 in Target eGiftCards over the term of a 24-month-agreement and receive 10% off a phone case the day of activation. *Exclusions and restrictions apply. See Target.com for offer details.

A new iPhone X with colors swirled across the screeniPhone X
For all the features of the iPhone 8 with even more high-tech touches (hello facial recognition, edge-to-edge screen with Super Retina display and long-lasting battery), look to the new iPhone X.

  • Price: $999
  • Pre-order: Oct. 27  
  • Available: Nov. 3

A new Apple Watch Series 3 with colorful clock on screenApple Watch Series 3
How to improve on the no. 1 watch in the world? Make it 70% faster, beef up the health and fitness tracking functions and add built-in cellular capabilities (send and receive calls and texts right from your watch).

  • Price: $329+ for GPS; $399+ for GPS + cellular
  • Pre-order for select Apple Watch Series 3 watches: Sept. 15
  • Available: Sept. 22

A black Apple TV box with remoteApple TV 4K
Get ready for even sharper TV shows, music and more via iTunes, Netflix and soon, Amazon Prime Video with this new set-top box.

  • Price: $179+
  • Available: Sept. 22

Can’t wait to upgrade to this new tech? Visit Target.com starting Fri., Sept. 15 to pre-order the new iPhone 8 or iPhone 8 Plus or select Apple Watch Series 3 watches. Don’t forget to have your REDcard handy!

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