Who What Wear clothing collage

Guests Across the U.S. Love Target’s Who What Wear Styles — See What They’re Buying and What’s Next

If there’s one trend we’ve noticed over the past year and a half — regardless of where you live — it’s this: Guests across the country love Target’s Who What Wear line (we don’t blame you!). But when we took a deeper look at a few of the top trends guests are rocking this summer, we saw something interesting: Different patterns and styles reign supreme in different parts of the country!

To help us tell the Who What Wear story of what’s hot where and which looks are going to blow up next (animal prints and bell sleeves, anyone?), we put together an infographic showing off the most fascinating tidbits. Best part? All of the pieces you see below are part of Who What Wear’s fall line — so get on board with your favorite trends by shopping the new collection in stores and online!

Who What Wear trend report infographic

Who What Wear Trend Report
Regional, National & What’s Next
The numbers are in and Who What Wear pinpointed some of the popular patterns and styles Target guests are snapping up across the nation. Take a peek below at what’s trending now and make room in your closet for the highly anticipated looks you’ll be seeing everywhere this fall.
Patterns our guests gravitated toward
North: Florals and stripes
West: Florals and chambray
East: Polka dots and florals
South: Polka dots and florals
Styles our guests swooned over
North: Woven tops and dresses
West: Knits and dresses
East: Woven tops, knits and dresses
South: Woven tops and dresses
Top trends nationwide
Button-up styles, sleeveless, belted looks, lace, ruffles
Trend Forecast
Animal prints, leather looks, patterned bombers, bell sleeves, velvet

The Who What Wear fall collection is now available in Target stores and on Target.com with new looks setting at the beginning of each month.

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