The start of a new school year is an exciting time—and Target knows that having the right gear is key to success in the classroom. Last month, we kicked off our back to school campaign celebrating parents (our heroes!) as they prep their kids for a successful year. And now, we’re giving guests the chance to help students that need it the most prepare, too. Target and Yoobi are teaming up to get backpacks, notebooks, crayons and other supplies into more kids’ hands this school year—and you can help.

Now through Sept. 9, 2017, every time guests like or share our Back to School Prep for Success video on Facebook, a donation will be made to the Kids In Need Foundation to provide backpacks and supplies, with a total donation value up to $6.5 million*. In the video, mom and lifestyle blogger Naomi Davis of Love Taza shares just how easy it is to participate and help students across the country get what they need. Check it out:

Can’t wait to get in on the giving? Don’t forget to like or share the video by Sept. 9. Taking your kids shopping soon? Don’t miss our full collection of back-to-school products—including lots of Yoobi favorites that empower kids to express their personalities while giving to others through the brand’s “Buy one, give one” program.

*For full details, visit Target.com/prep4success

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