Your Four-legged Friends Are Sure to Give Target’s New Pet Assortment Two Paws Up

August 9, 2017 - Article reads in
A variety of color blocks featuring fun images of cats and dogs

Big news, pet parents! Starting next week and throughout the fall we’re stepping up our Pets game—bigtime—with the latest toys and treats from BARK (maker of subscription service BarkBox), 200+ new finds from our reinvented Boots & Barkley line and chic holiday finds from Wit & Delight’s first-ever pet collection—only at Target. And we’ve got food covered, too, with natural options from Blue Buffalo. It’s never been so easy to find the perfect (and affordable) treats, toys and chow for your favorite four-legged friends.

“Almost 70% of our guests have pets at home,” says Christina Hennington, senior vice president of essentials and beauty, Target. “So we saw an opportunity to become their ultimate pets destination by offering new and exclusive pet brands they can only find at Target, alongside everyday must-haves they need, saving guests time and money with every Target run.”

That means you can now stop in and grab everyday essentials like Blue Buffalo pet food or exclusive pet toys from BARK, while picking up milk or shopping our latest fashions. And with subscriptions on or order pick-up, you never have to worry that your pet’s food bowl is full.

Get ready to dig in… Here’s a peek at what’s new, starting Aug. 13:

BARK, Makers of BarkBox
Two dogs wearing bandannas play with BARK toys
If you’ve tried BARK’s subscription service, BarkBox, you’re going to love their fun and quirky toy and natural treat lines, including the Destroyer’s Club, Best Toys Ever, New York City Treats, Best Treats Ever and more, exclusively at Target. This is the first time BARK products are available at retail stores—and it’s another cool example of how we’re partnering with online and subscription brands (oh hi, Harry’s and Casper) to make one-stop-shopping even more convenient. Go ahead, pick up a Squeaker Seeker or some fun treats at Target and, or even subscribe to a box of your own!

Boots & Barkley
A dog relaxes on a dog bed, near a pile of toys and food and water dishes.
For more than eight years, our Target design team has been dreaming up fun pet products for our owned-brand Boots & Barkley line. And now, they reinvented the line with 200+ new items for cats and dogs. Get ready for some fun, fresh designs including bowls, beds and collars in elevated looks. Our favorite? These copper bowls.

Blue Buffalo
A cat and dog on either side of a variety of Blue Buffalo foods.
If you want your furry friends to eat as well as the rest of the family, we’ve got you covered with specialty foods, including Blue Buffalo’s wet and dry foods and treats for both dogs and cats. Blue Buffalo uses only high-quality, natural ingredients like real chicken, whole grains and garden vegetables and fruit, enhanced with vitamins and minerals. And we’re one of the first mass retailers to offer the specialty food.

Coming soon: Wit & Delight
The fun doesn’t stop here—just in time for the holidays, we’re dreaming up even more stylish pet fun! We’ve partnered with style blogger (and pet parent) Kate Arends of Wit & Delight for chic barware, entertaining items and more. Now we’re bringing her first-ever pet line exclusively to Target. So when you’re hanging those stockings by the chimney with care, you can fill your pet’s with festive Fair Isle and buffalo check bowls, PJs, bandanas—and even antler headbands and more. Coming to select Target stores and on Oct. 31.

So walk on in to your local Target or check out for all the latest in pet gear fun!

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