Rick Gomez poses for a pic on the pitch with referees and team captains; Bullseye wears MLS jersey

What a Rush! Your Front-Row Seat to Major League Soccer All-Star Week Fun

We’ve been seeing stars all week in the Windy City! As official sponsor of yesterday’s Major League Soccer (MLS) All-Star Game, we’ve had a front-row seat into an entire week’s worth of soccer festivities, game-changing news and some pretty incredible matches, including the finale: Real Madrid’s victory over the MLS All-Stars.

So what’s Target doing at the center of one of soccer’s biggest moments? Earlier this year we got out of the stands and into the game, announcing our largest push ever into team sports. We signed on as official MLS partner, teamed up with our hometown MNUFC, and started chasing some pretty big goals to get more kids in the game. And all of the soccer fun reached super-star level this week in Chicago as we soaked in the revelry, hosted a fun pre-game rally and player meet-and-greet, announced a $14 million move to help more kids play youth soccer, and tossed the coin for the big game.

Lace up your cleats and follow along as Bullseye—and a few of our Target leaders—take you behind the scenes into our favorite moments of All-Star Week:

Cheering on your favorite kiddos as they reach for their own #soccergoals? Stop by Target or Target.com for all your youth soccer gear needs.

Don’t miss out on the latest Target news and behind-the-scenes happenings! Subscribe to our bi weekly newsletter and get the top stories from A Bullseye View delivered straight to your inbox!