Target’s New Baby Brand, Cloud Island, Is Growing and You’re Going To Want Everything for Your Baby

August 7, 2017 - Article reads in
Three images of babies wearing Cloud Island layette items

Three short months ago we introduced Target guests to our newest and most adorable exclusive baby décor brand, Cloud Island, which is all about offering families safe and stylish items for their nursery. Since then, we’ve given guests the scoop on how the sweet products were created and showed the items in action (how cute is that beach-themed nursery?!). Now, we’re back with even more news: Cloud Island is expanding to include bath and layette! We’re talking too-cute baby bear booties, a hooded llama towel, knit bow headbands and so much more. This line is a true one-stop shop for new parents.

Rolling out in stores and online throughout August, the full collection includes nearly 500 affordable, safe and stylish items across four categories: nursery décor, bedding, bath and layette — all created by Target’s internal design team. And with the brand’s three core themes — Black & White, Adventure Awaits and Floral Fields — carried into the bath and layette lines, there are plenty of products for parents to mix and match as they please.

Scroll through some of our favorite new products, below and shop the expanded assortment here!

Cloud Island bath and layette pieces will be rolling out in Target stores and online at throughout August.

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