Five bottles of California Roots wine

Meet Your Latest Target Obsession: $5 Wine that Will Make Any Occasion Shine

Loving all these incredible new brands debuting at Target? Well you might wanna sit down (and grab a glass or two), because we've got some delicious news. We’re introducing a new line of wines with profiles—and prices—that'll have you sipping for joy. Say hello to California Roots: Five wine blends carefully crafted with premium, California-grown grapes. And the best part? All this pure vineyard-to-table goodness is just $5 a bottle at Target, starting Sept. 3.

Ready for a first taste? Read on to find the perfect wine to make any party—or weeknight dinner—shine:

A bottle of California Roots chardonnayChardonnay

Profile: Lush tropical fruit flavors and a bright finish will transport you to a warm, sunny day at the farmers market

Pairings: Artisanal cheeses and freshly baked bread

Bottle of California Roots pinot grigioPinot Grigio

Profile: Vibrant citrus and tropical fruit flavors let you enjoy the fresh, easygoing feeling of summer any time of the year

Pairings: Crisp green salads and fresh fish

Bottle of California Roots moscatoMoscato

Profile: Delicate aromas and creamy peach and melon flavors make every day feel a little more special

Pairings: Sweet, freshly picked berries

Bottle of California Roots Cabernet

Cabernet Sauvignon

Profile: Juicy cherry flavors, hints of oak and graceful finish elevate even the simplest pleasures

Pairings: Thick ribeye steaks

Bottle of California Roots red blendRed Blend

Profile: Smooth berry and cherry flavors with hints of spice offer the perfect antidote to the workweek

Pairings: Wild mushroom pasta and grilled vegetables

Wine, beer and other adult beverages are among Target’s fastest-growing categories. And when it comes to wine, we’ve curated an impressive selection, from some of the top-trending varietals in the world (like rose and sparkling) to our much-loved Wine Cube. But adding California Roots is all about creating something new and special for our guests…

“We’re out to give our guests even more reasons to love Target—including exclusive products they can’t find anywhere else,” says Jeff Burt, senior vice president of food and beverage. “And we think they’re going to love California Roots—these wines are just the right blend of incredible quality and amazing value that guests can expect at Target.”

California Roots wines launch at over 1,100 Target stores nationwide on Sept. 3.

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