August 28, 2017
Loving all these incredible new brands debuting at Target? Well you might wanna sit down (and grab a glass or two), because we've got some delicious news. We’re introducing a new line of wines with profiles—and prices—that'll have you sipping for joy. Say hello to California Roots: Five wine blends carefully crafted with premium, California-grown grapes. And the best part? All this pure vineyard-to-table goodness is just $5 a bottle at Target, starting Sept. 3.
Ready for a first taste? Read on to find the perfect wine to make any party—or weeknight dinner—shine:
Profile: Lush tropical fruit flavors and a bright finish will transport you to a warm, sunny day at the farmers market
Pairings: Artisanal cheeses and freshly baked bread
Profile: Vibrant citrus and tropical fruit flavors let you enjoy the fresh, easygoing feeling of summer any time of the year
Pairings: Crisp green salads and fresh fish
Profile: Delicate aromas and creamy peach and melon flavors make every day feel a little more special
Pairings: Sweet, freshly picked berries
Profile: Juicy cherry flavors, hints of oak and graceful finish elevate even the simplest pleasures
Pairings: Thick ribeye steaks
Profile: Smooth berry and cherry flavors with hints of spice offer the perfect antidote to the workweek
Pairings: Wild mushroom pasta and grilled vegetables
Wine, beer and other adult beverages are among Target’s fastest-growing categories. And when it comes to wine, we’ve curated an impressive selection, from some of the top-trending varietals in the world (like rose and sparkling) to our much-loved Wine Cube. But adding California Roots is all about creating something new and special for our guests…
“We’re out to give our guests even more reasons to love Target—including exclusive products they can’t find anywhere else,” says Jeff Burt, senior vice president of food and beverage. “And we think they’re going to love California Roots—these wines are just the right blend of incredible quality and amazing value that guests can expect at Target.”
California Roots wines launch at over 1,100 Target stores nationwide on Sept. 3.
Don’t miss out on the latest Target news and behind-the-scenes happenings! Subscribe to our bi weekly newsletter and get the top stories from A Bullseye View delivered straight to your inbox!