The Look Books From 3 of Our New Brands Are Here—And They’re Even Better Than You Imagined

August 16, 2017 - Article reads in
Image collage of A New Day, Project 62 and Goodfellow and Co

Glued to the edge of your seat ever since hearing about the 12+ new brands coming only to Target? (Us too—we’re beyond excited!) If you caught some of those gorgeous sneak peeks (see here and here) we’re betting you can hardly wait to see these new brands in action… Well, the big day is here—it’s look book reveal day! And we’re treating you to not one, not two, but three look books for up-and-coming brands A New Day, Goodfellow & Co and Project 62. It’s time to revel in the juicy details about the top-notch quality, intricate design and unbeatable value that make these brands unlike any other!

“These brands are the perfect example of what makes Target 'Tar-zhay.' Each offers incredible design, great quality and truly unbeatable value. That’s something you can find only at Target,” says Mark Tritton, Target’s executive vice president and chief merchandising officer. “Since announcing these new brands, we’ve been blown away from the excitement we’ve seen from our guests. While they’ll have to wait a little longer to shop, now they can see what we’ve been working so hard on. And the best part—we’re just getting started.”

Ok, time for the details. Go ahead and get inspired, because life just got a lot more stylish.

A New Day
Two women wear grey A New Day blazers

What it’s all about: feeling confident investing in personal style; making a fashion statement whether at work or play; gaining access to beautifully designed, high-quality products that last season after season; current trends and reinvented classics. The apparel and accessories line comes in sizes 0-16 and XS-XXL. And many pieces are available in Plus-sizes, ranging from X-4X and 14W-26W in select stores and online.
Looks we love: versatile items like the boyfriend blazer and beautiful feminine blouses.
When it arrives: apparel and shoes set in late August, with jewelry and accessories launching in early September. New designs across all categories will continue to roll in monthly.

Goodfellow & Co
A man wears a black Goodfellow & Co. jacket, stripped shirt and denim

What it’s all about: offering style solutions that marry ease and discovery; showing guests that finding well-engineered, intricately designed apparel and accessories is as simple as making a Target run; core wardrobe essentials with a modern take on classic themes. The apparel and accessories line comes in standard, tall, big, and big and tall sizing in all categories, with extended size shoes launching in 2018.
Looks we love: the Northrop shirt, Hennepin chinos and selvedge denim.
When it arrives: the first week of September with new items continuing to drop throughout the fall.

Project 62
Decor items from Project 62

What it’s all about: thoughtfully designed, approachable modern home pieces for everyday life. The assortment is hyper-focused on making environments effortlessly functional through smart solutions for urban, small-space living.
Looks we love: this modern console table, brass and marble accent lamp and stylish vases.
When it arrives: starting Sept. 19, with collection refreshes continuing throughout the year.

Ready to see more? Catch the full A New Day, Goodfellow & Co and Project 62 look books on and flip through our favorites from each new brand, here:

Get ready to shop our new only-at-Target brands starting this fall, and stay tuned to A Bullseye View for more announcements, reveals and launch information!


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