July 24, 2017
Truth: Going off to college means lots of big firsts—like moving into a dorm or first apartment, your first roommate, and maybe even your first solo shopping trip. Kind of a big deal. Luckily, Target’s new stores will make it easier for many college students to shop and get everything they need, from move-in day to finals week.
This month, we’re celebrating the opening of four new small-format stores on or near college campuses, with three more set to open this fall. It’s part of our plan to open nearly 30 new small-format stores by the end of 2017, doubling our presence in dense urban and suburban markets and on college campuses. Today, there are 45 small-format stores across the country, and we’ll operate more than 130 of them by the end of 2019, to serve guests in areas we haven’t been able to before.
Take a peek at where our campus stores are popping up throughout the country.
A United States map with bullseyes marking each store location
Target’s Existing and 2017 Small-format College Campus Stores
University of Minnesota
*University of Cincinnati
*UNC Chapel Hill
*University of Florida Gainsville
*North Carolina State
University of Maryland
These stores are like no other on-campus retail experience. Each one’s designed for quick and convenient trips, and stocked with locally relevant products at affordable prices. They also serve as convenient hubs where guests can go to pick up orders from Target.com. (Speaking of, don't miss our full Back to College assortment, along with this handy checklist, registry options, subscriptions and more.)
“Going off to college is a new life stage—students are making their own shopping decisions for the first time,” said Mark Schindele, senior vice president, Target Properties. “We want to help make students’ experiences fun and easy, serve up products and services they’ll love and show them the best that Target has to offer, so they become lifelong guests.”
Inside Target's small-format stores
Take a peek inside one of Target's small-format campus stores.
What do college students shop for the most? Food tops the list, especially grab-and-go lunch and snack items like bananas, sandwich bread, Greek yogurt and apples. Essentials like toothpaste, toothbrushes and body wash are big too, along with dorm décor and apparel. And quick stops for school supplies and tech accessories are common—students often pick up notebooks, headphones, batteries, and cell phone adapters.
“While all Target store teams strive to learn what local guests need and adapt accordingly, it’s particularly important for small-format stores near college campuses to get to know the unique needs of our student guests,” said Scott Timpani, store team leader at our University Center, University of California Irvine location. “For example, during the school year, about 10,000 students each day cross a pedestrian bridge that starts on campus and ends a few steps from our back entrance. Knowing these guests are often heading to class or simply in a hurry, we have four self-checkout kiosks next to the doors so they can quickly complete purchases and be on their way. And for guests who have more time to spend, we’ve created a cozy seating area near Starbucks complete with outlets for charging their devices.”
Want to see more? Check out these photos from our small-format campus stores across the country:
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