June 5, 2017
Summer vacation is on the horizon, and kids across the country are gearing up to play all day. To make sure there’s no slowing down, Target joined UNICEF USA at three special events held to celebrate UNICEF Kid Power Month in May—bringing communities together to have fun, get physically active and help save lives.
These events were part of an ongoing partnership that began in 2015, when Target became the exclusive retailer of the UNICEF Kid Power Band—the world’s first “Wearable-for-Good®”. Kids use the wristband with a companion app to track their physical activity as they complete “missions,” earning points to unlock therapeutic food packets for severely malnourished kids across the globe.
As a presenting sponsor of the UNICEF Kid Power Program along with Star Wars: Force for Change, we’ve helped expand the program across the U.S. to reach more than 170,000 students this spring alone. During the 2016-17 school year, participants have unlocked over 1.9 million packets of the lifesaving nutrition.
Speaking of Star Wars, the Force was strong at these events as kids completed a special Kid Power mission together. Many of the kids used their Star Wars: Force for Change Bands to rack up points, and each event got a visit from fan-favorite characters R2-D2 and Chewbacca, along with more community leaders, celebrity friends and Target volunteers. Check out more of the fun here:
Inspired to get moving? Learn more about how our UNICEF Kid Power partnership impacts schools and communities across the U.S.
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