Big Changes in Store: Dallas-Fort Worth Targets Celebrate Remodels

June 19, 2017 - Article reads in
guest experience
A team member welcomes a guest and a child in a shopping cart with a balloon

They say everything’s bigger in Texas—so when we announced plans for a $220-million, 28-store renovation project in the Dallas-Fort Worth area, there was no holding back. It’s our largest remodel investment in a single market in 2017, and part of our plan to reimagine hundreds of stores across the country over the next three years.

Last week, eight North Texas stores completed their remodels, and celebrated with grand re-opening events for guests. Hundreds stopped in to check out what’s new, sample food, snap a few selfies and say hi to the team.

“It’s so fun to see our guests’ reactions to our enhanced store as they discover all the new features,” says Brock Robinson, store team leader at our SuperTarget store in North Dallas. “With each corner they turn in the store, they find something new and you can see the excitement on their faces.”

Celebrating grand re-openings in Texas Play

Brock isn’t kidding—the updates are pretty eye-opening. Each reimagined store got a top-to-bottom overhaul with customized design and functionality. As they walked the aisles, guests saw new, inspirational product vignettes and displays to help them easily mix and style the exclusive products Target’s known for. The food and beverage department got a full makeover with wood-grain fixtures, an updated floor, LED lighting and products merchandised together with lots of delicious meal ideas.

A wide shot of the new food and beverage department with modern look and feel

There are also behind-the-scenes enhancements that will make the shopping experience more convenient for our guests. Some examples? Updates to our Order Pickup and Ship from Store services that make it easier for guests ordering online, and additional self-checkout lanes with new grab-and-go food offerings at the front of stores to make for a super-fast checkout.

Why go big in North Texas? We’ve been a part of the community since our first store opened there in 1969. Today, 6,700 team members work there, and we’re committed as ever to investing in the community through our stores and our work with nonprofits. In 2016, for example, we donated $7.8 million in cash and product to local organizations and nonprofits in the area, and our volunteers donated 26,300 hours of service.

This investment has come to life in a number of different ways, including the work we’ve done with KaBOOM! to build more than eight play spaces in North Texas. (Check out the one we did last month with Dallas Cowboys Jason Witten.) We're a sponsor of President George W. Bush’s Portraits of Courage exhibit, and we donated more than 2.7 million pounds of food last year to the North Texas Food Bank. In addition, we recently announced we’re teaming up with an organization called Brighter Bites to help bring more than 170,000 pounds of fresh produce to 800 Dallas-area families this summer.

Want to see more? Take a peek inside the first grand re-opening events. (The remaining stores will finish up their remodels later this summer and fall.)

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