Target VP of Digital Product, Sean Murphy, explains what guests can expect to see over the coming months as we roll Cartwheel into the Target app.
When I joined Target last fall, I challenged my teams to always lead with empathy. Millions of guests count on us every day. No matter how those guests choose to shop, whether it’s browsing Target.com or using the app to find an item in a store, it’s crucial that we listen to their needs and stay focused on them.
We’ve heard one thing loud and clear from guests: “Keep making it easier.” That’s why we’re moving Cartwheel, our popular savings app, into the main Target app this summer. That means guests will have one place where they can map out their store trips, snag great Cartwheel deals on in-store purchases, check out Target’s store and online assortments and, of course, make online purchases.
The changes are already happening. You can now access Cartwheel deals with the Target app. And we’ll be making more improvements over the summer.
We’ll soon begin inviting Cartwheel app users (who’ve now saved close to $1 billion – ONE BILLION DOLLARS – on their store purchases) to switch over to the Target app. Our goal for the updated app is to make shopping Target even better. We want to put the best of Target in the palm of guests’ hands. Our job is to make it easy for guests, and we'll stay focused on that every day.
On top of the convenience of a one-stop-shop app, we’re already working on new ways the app can save guests time and money. Two examples: The app’s store map will soon show guests their location as they shop and highlight Cartwheel deals nearby. Later we’ll add mobile payment for Target REDcard holders. So guests can eventually score all their Cartwheel deals AND get an additional 5% off everything they buy with their REDcard. All with a quick, easy scan of the app at checkout.
And we’re just getting started! There’s plenty more to come, so stay tuned to A Bullseye View over the coming weeks and months as my colleagues share more details about the changes we’re making to the Target app.
You can download the Target app in the Apple iTunes store and at Google Play.
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