What to say when you find out that theSkimm is teaming up with Target? Winning. We’re huuuge fans, especially after co-founders Carly Zakin and Danielle Weisberg stopped by Target HQ last year to spill on what it’s like to make 5 million+ people a little smarter every day. Now, we’re approaching friendship bracelet (err, #partner) status to upgrade your must-read list. You’re welcome.
Target’s big on books—we’ve been serving up great reads for years and our guests still want to spend cash money on books they can page through, borrow out and display. So naturally, we’re always looking for fresh ways to keep book lovers browsing Target’s shelves. Hi there, Skimm Reads.
Here’s how it works… theSkimm team reads (a lot). They separate the so-so from the so good and promote the best books as Skimm Reads in their newsletter and app (this stamp of approval hasn’t let us down yet—the picks are up-all-night good). And now for the #partner part… starting with today's Skimm Reads recommendation, every couple weeks they’ll send Skimm’rs to Target.com to nab the latest pick. Target stores’ book aisles will get some special treatment too—new signs highlighting Skimm Reads recommendations. Great books hitting happy guests’ baskets? Pop the bubbly! Clink.
Wait, don’t go. There’s more. We sat down with Carly and Danielle for the full scoop and a peek at their first Skimm Reads pick for Target.
First, book nerd-to-book nerds, we have to ask: What are some of your all-time fave reads?
We’re constantly discovering new reads and love sharing them with our Skimm’rs every week. Here are a few recent favorites:
What inspired you to bring Skimm Reads to Target?
Target has what we need when we need it—but also an on point selection of things we want. We are so excited to join Target in curating and anticipating a new area of what this audience wants—books. theSkimm’s power of recommendation coupled with Target’s national retail footprint allows us to reach more Skimm’rs and millennials across the country with book recommendations that we know they’ll love.
Skimm your latest pick, please!
It’s the read on Target shelves now right now: “The Light We Lost” by Jill Santopolo. It’s about two people who meet in college on 9/11 and cross paths over the years. He goes to war zones as a photographer, while she starts a career in NYC. This Skimm Read is "One Day" meets "Me Before You" meets your long weekend bag.
P.S. theSkimm thinks a good read pairs best with a glass of vino. So stock up on this while you’re at it.
Sip, read, repeat. Looking to get all in on Skimm Read's latest picks? We got you. Watch Target.com or sign up for the Daily Skimm newsletter.
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