Lizzie and another ballerina dancing, Keith in a yoga pose and Kendra climbs a rope

A New Kind of Strong: Behind the Scenes of Target’s New C9 Champion Campaign

They’re living their passions—chasing their dreams—and nothing is going to knock these go-getters down. Fifteen-year-old ballerina Lizzy Howell, former football pro-turned-yogi Keith Mitchell and adaptive athlete Kendra Bailey, along with a handful of other inspiring athletes, are redefining strong in Target’s latest C9 Champion campaign. A Bullseye View has your behind-the-scenes peek.

“At Target, we want to help families on their journey to healthier lives,” says Rick Gomez, executive vice president and chief marketing officer, Target. “We believe ‘strong’ isn’t just about a six-pack—it’s about honoring the many ways our guests live active lifestyles in their own ways. So we tapped into some incredible people to join us in celebrating a New Kind of Strong.”

Take a look:

For all the gear to power your own kind of strong, check out C9 Champion, only at Target.

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