Vloggers Iris Beilin and Jenn Im Gave Their Moms Target Beauty Pampering For Mother’s Day

May 4, 2017 - Article reads in
Vloggers Iris Beilin and Jenn Im with their moms

There’s no doubt about it, our moms have taught us just about everything we know—including their tried and true beauty and skincare tips. That’s why this year, to celebrate the special women who showed us their ways, we challenged a few of our vlogger friends to create the ultimate Target Beauty gift basket to give to their moms for Mother’s Day!

Beauty vlogger Iris Beilin and lifestyle vlogger Jenn Im took Target by storm, scouring the beauty aisles for products they knew their moms would love (and a few new picks they'd be game to try). Take a look at what they found, in the video below, and hear from Iris and Jenn about the way their moms influenced their beauty looks and how both vloggers apply a modern twist:

Mother's Day Beauty Play

What are some of the most important beauty lessons you’ve learned from your mom?
Iris Beilin: My mom is very big on skincare. Since I was a little girl, she has always expressed the importance of taking care of my skin by keeping it clean and moisturized. I always make sure to clean my face before going to bed. This makes my skin feels nice and refreshed when I wake up in the morning.

Jenn Im: One of the most important beauty lessons I've learned from my mom is the act of double cleansing. I like to use an oil-based cleanser and then go in again with a water-based cleanser. This ensures that your face is truly clean and that all the skincare products sink in when applied. PIXI by Petra’s Double Cleanser is a great option!

Can you pick out one beauty look, influenced by your mom, and provide a step-by-step “how-to” for bringing that look to life?
IB: My mom’s go-to look is the classic bold lip! I love to bring this look to life using the below steps.

  • Step 1: Pick a red lipstick that compliments your undertone.
  • Step 2: Start at the Cupid’s bow to get your perfect application.
  • Step 3: Fill out your lips.
  • Step 4: I put my own twist and add lip liner because it gives me the perfect pout. This step further defines the lips!

JI: My mom is all about dewy, fresh skin.

  • Step 1: Make sure your skin is prepped, so I like to use a primer with a highlighter built in. 
  • Step 2: Use a BB cushion for my foundation and set it with a setting spray.
  • Step 3: Go in with a brow pencil and fill in my eyebrows for some more shape.
  • Step 4: For my final touch, I apply light mascara on the lashes and add some cream blush to my cheeks for a healthy flush. This minimal makeup look allows my skin to really shine through. 

Tell us more about the beauty kits you pulled together for Mother’s Day!
IB: I had so much fun putting this beauty kit together. Target has such a huge selection of great beauty products that I personally love. I filled my mom’s basket with some of her favorite products, including red lipstickseyelinersmascaras and moisturizers. One of my favorite products that I selected for my mom was the SheaMoisture African Black Soap Clarifying Mud Mask. It helps absorb excess oil and draws out dirt and congestion. Since my mom loves skincare, this product was perfect for her. I also gifted my mom the PIXI by Petra Glow Mist. This is definitely a must-have, and I even had to get one for myself!

JI: The beauty kits Iris and I created for our moms were the ultimate care packages. I loved that we added a ton of skincare products into our kits, because we know that's a huge part of their routines. One of my favorite products is the Yes To Cucumbers Paper Masks. My mom loves popping one on her face after a long day to refresh and regenerate her skin. 

How did you and your mom feel after a day of Target Beauty pampering?
IB: This was one of the most amazing experiences for both of us. It was even more special, because we got to do this together and this is a memory we will forever cherish. My mom doesn’t live in Los Angeles, so it was a very touching moment to have her by my side and do something special for her with the help of TargetStyle. She was so happy with all the products she received in her beauty kit. 

JI: My mom and I felt so much closer after our day of Target Beauty pampering. It was surreal for her to see me in my element and be able to participate in the shoot. It was something we've never done together before and she loved the surprise. It was a day to remember!

Shop Target’s Beauty selection featuring hits from brands like PIXI by PetraHonest Beauty and more at your local Target or on Target.com!


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