May 16, 2017
The bed of your dreams, showing up right at your door? Go ahead, pinch yourself—this is for real. And the magic’s coming to Target! Casper’s known for disrupting the sleep industry and shipping obsessively-engineered mattresses right to your door. In just three years, they’ve built a cult following of happy sleepers by reimagining sleep from the ground up. Their award-winning research and development team creates everything from mattresses and bases (bye, bye box springs) to airy sheets and a unique pillow-in-a-pillow, and they’ve earned some serious accolades along the way (Fast Company named them one of 2017’s most innovative companies in the world). Now Casper is bringing their outrageously comfortable assortment—including an exclusive lounger and layer—to Target!
Truth: Setting yourself up a for a good night’s sleep can be, well, exhausting. Step one: Run all over town trying to track down the perfect mattress. Step two: Figure out how to get that expensive, bulky investment home—and then up the stairs and through that really narrow doorway. Step three: Start the search again, this time for the perfect pillow. Step four: Back on the hunt, now for sheets… and the list goes on. Sounds like someone needs a nap—and a one-stop-spot to get set up for a good night’s rest. Target and Casper have your back.
“At Target, we strive to bring guests amazing new products and exciting partnerships, says Jill Sando, senior vice president, merchandising, home. “We love Casper’s brand and innovative products—and we really love the idea of giving our guests a simple way to get a better night’s sleep, with everything they need in one convenient place.”
And, by teaming up with Target, Casper’s able to reach even more soon-to-be-happy sleepers.
“Since our launch online three years ago, we’ve seen a huge demand from customers who want to experience the Casper brand in person,” says Philip Krim, CEO and co-founder of Casper. “Partnering with Target allows us to bring Casper products directly to consumers in-store on a national scale. Target shares our mission of championing sleep as an essential pillar of wellness, as well as our pursuit of an unparalleled customer journey.”
Ready for a peek? Here’s what’s coming to Target, starting June 18:
The Casper Mattress
High-quality memory foam and a springy comfort layer come together to keep you cool and comfortable, while supporting your body—and encouraging a good night’s rest. The Casper mattress ships right to your door in a small, “how did they do that” box and expands into the bed of your dreams. Available at Target.com in twin, twin XL, full, queen, king and California king.
The Casper Pillow
This unique pillow-in-a-pillow is designed to stay supportive, cool and comfortable all night—whatever your sleep position. It’s just the right mix of squish and support. Available in standard and king in select Target stores and Target.com.
These 100% Supima cotton sheets are soft, crisp and airy—and they get even softer with every wash! Available in twin through California king in select stores, with all colors on Target.com.
Only at Target! Casper Layer
Bring the comfort of home with you wherever you go. The Casper Layer is a ridiculously comfortable (and portable) mattress topper that doubles as a guest bed. And it’s only at Target—just in time to upgrade any dorm room. Available in twin and twin XL in select stores and on Target.com.
Only at Target! Casper Lounger
You need this seat in your life—and on your floor. Fold it up or lay it out for relaxing, studying—or a late night of gaming. Available in select stores and on Target.com.
And there’s more! Check out our entire Casper selection at Target.com, and get going on a better night’s sleep. Try any of the Casper products for 100 nights in your own home. And if you’re still not sleeping soundly, send it back. No springs attached.
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