Target Makes Your Living Room Dreams Come True, Virtually

May 11, 2017 - Article reads in
guest experience
360 shopping experience landing page on

You fell in love with a gorgeous tufted sofa you spied online—but can’t quite picture how it’d look in a real room (you know, with all the accents, from pillows and throws to the perfectly proportioned wall hangings). Or, say you know the look you’re after, but need a big dose of design inspiration… You’re going to love this—Target’s using special effects straight out of the movies to help you upgrade your living room, TargetStyle.

We’re taking a cue from Hollywood, using the same computer-generated imagery (“CGI,” if you want to get techy) that powers your favorite blockbuster moments to create an incredible—and shoppable—360-degree virtual reality-like experience on No cardboard goggles, special apps or hoops to jump through. Just settle in on your couch, head to and choose one of our curated living room looks (modern, farmhouse, mid-century or traditional). Then browse about 140 featured products, from rugs and sofas to wall hangings and decorative throws—in a virtual living room designed to help guests visualize size and scale of items and provide some tips on styling. Then that perfect find is just a couple clicks away from being in your cart.

“We’re constantly searching for new ways to inspire our guests and make shopping at Target an easy and inspiring experience,” says Mike McNamara, chief digital officer, Target. “And we’re just beginning to tap the power of CGI with this virtual reality living room—there’s a ton of potential to create even richer, engaging digital experiences for our guests.”                                                                                          

Ready for a tour? Check this out:

360 Shoppable Living Room Play

Then try Target’s 360-degree shopping experience for yourself at

Know a thing or two about CGI? We’re doubling our team this year, hiring more than 40 talented CGI experts. Check out these and many more career opportunities at Target.

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