Guests shopping in store at the Victoria Beckham for Target launch

It’s here! Guests Ring in Victoria Beckham for Target Launch Day

Today’s the day! Guests across the country turned out to shop their favorite pieces from the Victoria Beckham for Target collection. And our team played excellent host, ensuring guests had a great experience while scooping up spring’s must-have collaboration.

The action began Saturday night, when a few hundred loyal guests got a chance to shop up to six items each at VIP events just for REDcard holders. Then, early Sunday morning, guests began filling their carts online as the collection launched. And later, guests headed to Target stores to get in on the fun.

Here’s a look at what went down:

Team members in store during our Victoria Beckham for Target event

Team member Stephanie was excited to welcome guests in the door. “With Easter on the way, it’s such great timing for this collection to come out. There are so many ways to create matching styles for moms and kids.”

For team member Samantha, designer collabs are one thing that keeps the job exciting. “I think it’s so amazing that Target does these fun team-ups with designers. I can’t wait to see what we do next.”

A guest shopping Victoria Beckham for Target

REDcard guest Tamarra was one of hundreds who got a chance to shop the collection at a VIP in-store event Saturday night. “This is so exciting—it’s a really good perk for REDcard members,” she said. At the top of her wish list? The embellished bug bomber jacket.

Guests shop the Victoria Beckham for Target collection

Sisters Melissa and Jennifer shopped for themselves and their daughters. “These looks are darling—so cute,” they said.

Guests shopping the Victoria Beckham for Target collection

BFFs Frances and Margaret are no strangers to shopping Target collabs—they’ve hit up almost every one we’ve done over the years. “We’re the people waiting outside in line at 6 a.m.,” they said. Which Victoria Beckham for Target pieces were they after? “We made a mad dash for the bee scarf.”

A guest shopping the Victoria Beckham for Target collection

Natalie left with three bags filled with her faves. “I liked that the collection was online ahead of time, so I could check out all the pieces, find the right sizes and plan out exactly what I wanted.”

Be sure to check out the collection at Target.com and Target stores nationwide. And show us pics of your haul using the hashtag #VBxTarget!

Don’t miss out on the latest Target news and behind-the-scenes happenings! Subscribe to our bi weekly newsletter and get the top stories from A Bullseye View delivered straight to your inbox!