Clean Protein: Try the New Tone It Up Powders and Bars, Only at Target

April 11, 2017 - Article reads in
Karena Dawn and Katrina Scott pose with purple smoothies made with their Target-exclusive protein

Best-friends-turned-co-founders Karena Dawn and Katrina Scott know fitness and nutrition. After meeting at a California gym, they turned their shared passion for workouts, healthy eating and all things wellness into Tone It Up, a lifestyle brand and community that’s inspiring millions of women to live healthy, happy and confident lives. Up next? Bringing their inspiration—and a healthy dose of clean protein—to Target.

Target’s guests are looking for delicious, convenient ways to pump up the protein in their busy days—so, it’s no surprise that protein powders and bars are one of our fastest-growing wellness trends. And we love finding new, better-for-you options they can grab during their Target run. Say hello to Tone It Up’s new line of protein powders and bars, available only at Target!

Two tubs of Tone It Up protein powder and two boxes of granola bars are shown on a white counter.Hungry for more? We sat down with Karena and Katrina for the scoop on the inspiration behind the idea, their favorite ways to pack a healthy protein punch and more …

What’s the inspiration behind Tone It Up Protein and bars for Target?
We’re always looking for new ways to make living the Tone It Up lifestyle simple and convenient, and we wanted to make Tone It Up Nutrition products even more accessible for our community. We asked the girls in our community where they wanted to see our products, and Target was the No. 1 answer.

All of the Tone It Up Nutrition products are plant-based, gluten free, non GMO, and made with real, clean ingredients that you can see and pronounce—like blueberries, chia seeds and coconut. Only the best for our girls! We created the protein bars as a convenient grab-and-go option. We also asked our community what flavors they would love in a bar. They told us Blueberry Coconut and Peanut Butter Chocolate, so that’s what we made. 

Why’s protein so important?
Protein is a powerhouse nutrient that has so many incredible benefits. It helps boost your metabolism, repairs your muscles after a tough workout, and keeps you feeling satisfied. Eating lots of high-quality lean protein is a key principle in our Tone It Up Nutrition Plan, and a huge part of our lifestyle. 

What are your fave ways to incorporate the Tone It Up Protein and bars into your day?
Tone It Up Protein is so versatile. We use it to make post-workout smoothies, muffins, pancakes, waffles, cookies, brownies … the options are endless! We meal-prep muffins on Sundays and have them all week long. Protein pancakes and smoothies are our go-to breakfasts. 

Some of our favorite recipes are our Blueberry Fig SmoothieSweet Bran MuffinsPeanut Butter Banana Overnight Oats, and Chocolate Donuts. They’re all so delicious! We always have the bars on hand, too—we keep them at our office and stash them in our purses and gym bags for a post-workout snack or afternoon pick-me-up.

You’re clearly Target fans, so we have to ask—what’s in your Target basket?
We always leave Target with more than we came for—we love every section. We’re always in the beauty aisles, and we’re so excited that Honest Beauty recently launched in Target. We also head to the pets section for food and toys for our pups. Just last week, Katrina picked up some pillows and throws from the bedding section. And of course, we always put a bottle of rosé in our basket! 

Tone It Up Protein and bars are available now in 1,500 Target stores and on

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