Joy Cho Created a Picnic-Inspired Spring Line For Babies, and It May Be Her Best Collection Yet

April 4, 2017 - Article reads in
New baby pieces from the Oh Joy! collection

“Creating clothes for babies might be one of my favorite things ever,” said Joy Cho, designer and blogger behind the popular site Oh Joy!

And it shows! With brilliant pops of color, sweet scallops and stripes, cool camo and more, the new Oh Joy! for Target Baby assortment might be her best line yet.

“With our new collection of Baby clothing, spring has sprung! It’s filled with bright neon blooms, picnic-inspired prints and a range of styles perfect for mixing and matching,” said Joy.

You read that right: Picnic-inspired prints means you get to dress your baby in some delicious little looks (we’re eyeing the sandwich onesie).

“From rompers and pajamas to patterned tops with matching knee-patch pants, there’s something for every baby in your life,” said Joy.

Whether you’re shopping for your own bundle of joy or looking for gifts for another, this is the collection you’ve been searching for. Take a peek at the adorable options below and shop the collection starting April 9!

The Oh Joy! for Target Baby collection will be available in Target stores and on starting April 9 for prices ranging from $12.99 - $16.99.

Don’t miss out on the latest Target news and behind-the-scenes happenings! Subscribe to our newsletter and get the top stories from A Bullseye View delivered straight to your inbox!