Jessica Alba taking a selfie with a Target guest after an Honest Beauty makeover

[VIDEO] Jessica Alba Surprises Target Guests With Honest Beauty Makeovers

Coming off the heels of the launch of Honest Beauty at Target on March 26, The Honest Company founder Jessica Alba celebrated the release in her own creative way—by surprising Target guests with Honest Beauty makeovers!

She stopped by the Jersey City, N.J., Target store and treated guests to complimentary makeovers using products from her beauty line. Hear more from Jessica about the best guest reactions and how it felt to see Honest Beauty in Target stores and on Target.com:

But that’s not all: She just might be visiting a Target store near you! During the month of April, every Tuesday—coined "Target Tuesdays”—Jessica will surprise guests with Honest Beauty makeovers at Target stores across the country. 
 
Honest Beauty is now available in about 800 Target stores and on Target.com, with most items under $35.

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