April 5, 2017
Break free from the screen, fire up those imaginations and get ready to dream, build and play—all while giving back. The new Target-exclusive Antsy Pants kits helps kids and families dream big, then build their own larger-than-life worlds. When one adventure’s done, just start again for endless fun. But the smiles don’t end there. When you buy Antsy Pants, you’re helping kids across the country play and thrive.
As it turns out, play’s pretty serious stuff. Today’s kids aren’t getting enough—and as screen time rises, so do obesity rates and cognitive and behavioral issues. So we’re reclaiming play with new Target-exclusive Antsy Pants play kits—easy-to-assemble poles and whimsical fabric covers—that literally build active play and active imaginations.
While you set sail across the deep blue sea, conquer a dragon or sleep beneath the stars with your favorite littles, your Antsy Pants purchase is helping Target + KaBOOM! create beautiful playgrounds, parks and community spaces that inspire kids to be active and play. In the first year alone, Antsy Pants is expected to donate more than $150,000 to build play spaces for kids across America.
“Antsy Pants is special because it helps us do two very important things,” says Scott Nygaard, senior vice president, Merchandising, Target. “We’re inspiring active play in kids, while helping communities across the U.S. through our partnership with KaBOOM! It’s win-win, and an incredible way to play.”
Antsy Pants kits start at $19.99 and come in three sizes, with a variety of imaginative fabric covers that let kids design their own play. Take a peek:
First, use the easy snap-and-click poles and connectors to build your base.
Then add your favorite fabric cover—a lemonade stand, farmer’s market and pirate ship are available now, with more coming this summer!
Or choose a blank cover and let your imagination run wild.
You can even use a kit to transform from ball pit to sandbox or kiddie pool.
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